Tagged as: Messaging

Creating an Ideal Client/Customer Profile

Why Create an Ideal Client/Customer Profile? Whether you have a product or service based business, creating an ideal client/customer profile is crucial. Why? Because  identifying the person to whom you’re selling your product or service will make marketing so much easier! A common mistake made by small business owners is trying to reach everybody, but everybody is NOT your client. If you think…

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How to Best Define Business Goals and Objectives

  Defining Business Goals = What Do You Want to Accomplish? When I first launched my business and began networking and taking clients, I was surprised to discover how many business owners hadn’t defined their business goals and objectives. They knew they wanted “success,” but they didn’t have a real definition of what that meant to them. As business owners, we all…

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