Tagged as: marketing

Creating an Ideal Client/Customer Profile

Why Create an Ideal Client/Customer Profile? Whether you have a product or service based business, creating an ideal client/customer profile is crucial. Why? Because  identifying the person to whom you’re selling your product or service will make marketing so much easier! A common mistake made by small business owners is trying to reach everybody, but everybody is NOT your client. If you think…

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Show Me The Love!

  We all launch our businesses with the idea of sharing something we love, be it a product, program, or service. And once we do, many entrepreneurs feel like they’ve been sucker punched when they realize that there are parts of running a business that they not only dislike, but they truly hate. And being human, we all too often get fixated…

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