Why Does a Business Need to Blog?

Why Blog - message artist creative group

You’ve got your website, you’re on social media, why do you need a blog, too?  Because a blog provides SO MANY OPPORTUNITIES to connect with your customers/clients and achieve your business goals. Blogs have come a long way. They are now an important content marketing strategy for businesses of all sizes. When executed with purpose […]

What Is Content Marketing and How Is It Used?

Content Marketing

Content Marketing vs Traditional Marketing It’s true that ALL marketing shares the goal of generating leads and sales. And that this is done by sharing a message to potential clients. So what’s the distinction between content marketing and traditional marketing? And why does it matter to you anyway? What matters for ALL businesses, and especially […]