Is Your Content Marketing Working? Here’s How to Tell.
Is your content marketing REALLY working? This is a big question because content marketing isn’t a one-size-fits-all approach. It’s not just about increased sales. You may be looking to build brand awareness through your social media and/or to gain subscribers to your blog. The key is to have a marketing strategy for creating specific goals […]
What Is Fractional Marketing & Why Is It Trending Now?
Fractional marketing may sound like complicated business terminology, but it simply means you contract out marketing experts for a fraction of work/time. It’s a popular marketing solution accelerated in these Covid years with marketing budgets and personnel resources squeezed more than usual. This concept means that any size business can access top marketing talent without […]
Why Does a Business Need to Blog?
You’ve got your website, you’re on social media, why do you need a blog, too? Because a blog provides SO MANY OPPORTUNITIES to connect with your customers/clients and achieve your business goals. Blogs have come a long way. They are now an important content marketing strategy for businesses of all sizes. When executed with purpose […]
What Is Content Marketing and How Is It Used?
Content Marketing vs Traditional Marketing It’s true that ALL marketing shares the goal of generating leads and sales. And that this is done by sharing a message to potential clients. So what’s the distinction between content marketing and traditional marketing? And why does it matter to you anyway? What matters for ALL businesses, and especially […]