Branding: Messaging & Visual Identity
Your brand is how you stand out and it’s dependent on your messaging. Your logo and “look” is only a piece — and it is informed directly by your messaging. If you’re a new business, or an existing business and want to freshen up your brand, or you need to completely rehaul it, my team and I can help ensure that your dollars create a brand that speaks to your ideal customer.
Messaging & Brand Assessment:
If you feel like your brand messaging is good, but not great, or that you’re close but not quite hitting your target audience, this is a great way to get objective perspective on where you stand. You and I will have a conversation in which I’ll ask a lot of questions in order to learn where you think you’re right on or not, and identify your key brand messaging elements. I’ll then conduct a comprehensive review of your marketing materials (website, business social platforms, blog, and any printed materials you use) to determine if you are truly reflecting and supporting your business objectives and brand.
Brand Messaging & Visual Identity (aka logo, colors, fonts):
This is the perfect solution for a new business, or one that wants to rebrand, or a business ready to scale up. Brand messaging lays the foundation for everything you do! My clients often walk out of this experience telling me that they have greater clarity and understanding of what they want to achieve in their business. Amazing “ah ha!” moments can happen.
This branding process establishes:
- Business name/tagline (if needed)
- Goals & Objectives (business, client/customer/personal)
- Unique Value Proposition (UVP)
- Core Business Values (establishes culture and what informs decisions and tactics)
- Ideal Client/Customer Profile
The designer will create and then we’ll present you with several (3-5) logo concepts. We’ll work together to refine and hone the visuals until we have a final product. Your deliverable will be your logo in multiple formats for use across all your digital and print platforms, and a branding guide that encompasses all your brand messaging and visual identity elements.
My experience working with Deb was simply great. She found the best way for us to work together around my busy schedule, and took the time to truly get to know me and my business — its values and mission, as well as my staff. I love how easy it was! Although, for me, it was a large project (we were refreshing my 15-year-old brand, re-hauling my website, and refining my print marketing materials), I never felt stressed and it went very smoothly. Deb helped me take my business to a whole new level of professionalism and even saved me around $500 annually — a significant piece of my marketing budget. The new branding and materials she and her team created garnered me so many positive compliments, and it motivated my staff to share the new materials and website in their own marketing efforts.