Don’t Settle for Sub-Par Marketing Messaging & Materials
You have services your clients, customers, and community need and deserve to hear about. From content creation for blogs and newsletters to creating effective websites and marketing materials, my team and I will make sure you are reaching your ideal clients and customers — and you stand out from the crowd.
Contact me and we can determine how I can best solve your marketing needs now.
Clarify Your Message: Art of Great Messaging Intensive
One-on-one session to establish and clarify YOUR marketing messaging.
Marketing success depends on establishing messaging that is accurate and authentic to your business. Messaging informs ALL your marketing efforts and comes before anything else gets created … certainly before you spend one more dime or waste one more minute on marketing that doesn’t deliver. But don’t worry if you’ve already created some marketing materials — my team and I are well-skilled in tweaking, editing, and reworking your materials so they work harder for you and ultimately help you achieve the results you want.
If you’re ready to do everything you can to ensure you’re using marketing dollars wisely and growing your profits, my one-on-one messaging intensive is for you. We’ll figure out a customized plan designed specifically for you and your business. With your messaging established, it’s easy to move from strategy to marketing materials. My team and I can provide you with anything you need — a website, brochures, business cards, and more. The intensive is a three to four hour session.
Contact me to learn more and schedule your Art of Great Messaging Intensive and let’s get your marketing working to move your business forward!
“I Need It All”: Foundation Marketing Program Most Popular Package!
Comprehensive program for new and established businesses.
Whether you’re just starting out or your business has been going strong for years, ensuring the proper messaging foundation is the crucial key to creating effective marketing. Choose this content-rich program and you’ll walk away with the foundation you need to successfully market your business. We will …
- Start with a Consultation and Marketing Assessment session in which we assess your needs and prioritize them while clearly defining your goals and objectives.
- Art of Great Messaging Intensive. Find the voice of your business with a one-on-one messaging intensive. In this 3-4 hour session, we establish your core messaging and lay the groundwork for all your marketing pieces. This session includes:
- Defining core ideology and values of your business
- Creating Vision/Mission Statement(s)
- Identifying your Unique Value Proposition
- Profiling your Ideal Client & Market
- Crafting an “Elevator Speech” so you can successfully navigate networking conversations
- Prioritizing and creating a schedule to produce and/or refine your foundational marketing pieces (print and online.)
- Create Printed Materials*
- Business card copy & design
- Rack card OR postcard copy & design
- Build a Website: Copy, design, and implementation
- Social Media: We’ll craft 2-3 business profiles
- Launch Email: We’ll write an announcement about your new website you can share with your email list.
- Create your perfect business name and tagline
- Visual branding (logo, color palette, fonts … to establish the “look and feel” of your business brand.)
- Marketing Video Script
- SEO Program
- Design and create a branded email newsletter template
*Printing costs will incur a separate fee.
Inbound Marketing: Blogs, Newsletters, and Content Creation
Stay in touch with customers and leads and establish yourself as an expert in your field.
If you have your foundational marketing in place, it’s time to connect with clients and customers on a regular basis.
- Blog and/or newsletter copy — you decide frequency, weekly, bi-weekly, or monthly.
Copywriting & Editing: Websites, Landing/Sales Pages, Brochures, Books, and more
Need content? Stop stressing—we'll write it for you!
Do you find yourself procrastinating writing content every month? Putting off writing your blog or newsletter? Let my team and I help! We can save you HOURS of frustration and get the job done, so you can spend time doing what you like to do.
- Do you have a lot of content writing on your monthly plate but you’re not sure exactly what you will want or need to delegate out ahead of time? Book my team for a set number of hours a month and we’ll help you write or edit whatever you need in the moment.
Social Campaigns: Editorial Calendars and Promotional Posts, Tweets, and Emails
Take promotional tasks off your plate.
Getting ready to launch a new product, service, or program? Let my team and I help you get the word out in a timely, efficient, and effective manner. Let us focus on creating the promotional content so you can focus on all the other details.
Speaking & Presentations
Messaging Tips for Your Group
I frequently present on messaging and marketing topics to business organizations and Chambers of Commerce. Contact me if your organization needs a speaker.
Know exactly what you need? Great!
Not sure which package or service is best for you? That’s okay, too!
Either way, contact me to schedule a FREE phone consult and we’ll get started or figure out what will work best for you.
Deb Goeschel knows how to help get your message to the main point and skip all the overwhelm! You can spend countless hours that turn into weeks or months trying to guess what you should be saying differently, or you can do what I do—and CALL HER for expert feedback that helps you sleep better knowing you can help the people you’re supposed to help, and make the money from connecting with your tribe!