What My Clients Have to Say
Deb is a true pro. She was the only copywriter we interviewed who wanted to start by figuring out how to differentiate us from our competitors. She insisted we needed to first define our company’s goals, vision, objectives, and create an ideal client profile. Her Messaging Intensive helped us discover that we weren’t clear on WHO we wanted to work with. She helped us get clear and ensure our new copy would attract the right customers. Having someone look at our business and content from an objective point of view was incredibly valuable. We’re so close to what we do every day that it’s hard to take a step back and see things with a fresh perspective and find — and fix — what might be off the mark. Deb spent time getting to know all the aspects of our business and found things we’d missed and got us back on track. And simply put, working with Deb is painless and easy! She is SO organized and detail-oriented. We knew exactly what to expect every step of the way. She’s also just a joy to work with because she’s relatable and easy to talk to. I’d highly recommend her for any of your marketing communication or website projects!
We badly needed our entire website redone. We’re a high technical company selling marketing software. What we didn’t have was anyone with a marketing background. So our original site was far too technical.
Luckily, we met Deb and she was able to spend some time understanding what we were building and translating it into messaging that resonated with our target market. Without her help, we’d probably still be missing the mark on our web presence.
Deb was referred to me by my web designer and after reviewing her website and talking with her, I felt we would work well together — and we did! Throughout the process, I felt really listened to. Deb not only picked up my phrasing from our conversations, but she also beautifully and perfectly articulated how I think and what I do so my potential clients would fully understand. Although I’m a competent writer, I knew that having an expert write my website copy would create exactly what I wanted and needed for my site in much less time and with less stress. When I saw my work described in ways I couldn’t get to on my own, I could see how much more easily I would reach my ideal clients. Deb truly took the time to dive deep into my business and learn about me and it shows. I would highly recommend working with Deb!
I was feeling stuck and knew my website was no longer attracting clients. I like working with local businesses; I’m in Hingham, so I searched the South Shore Women’s Business Network and found Deb. She listened to me and heard my problem and then guided me to the solution by asking questions that really had me thinking more strategically about what I was doing and how I was doing it. She helped me realize I needed to revisit my offerings and get more focused on providing exactly what my ideal clients needed. Deb kept communication open and easy throughout the process and kept things moving along according to schedule, yet was able to be flexible when I needed it. Deb also worked closely with my web designer, removing the burden of me trying to explain everything we’d discussed from a content perspective. Simply put, Deb made a big project easier for me. I feel that the increase in my business is due to the copy Deb wrote for my website and I am so grateful.
My experience working with Deb was simply great. She found the best way for us to work together around my busy schedule, and took the time to truly get to know me and my business — its values and mission, as well as my staff. I love how easy it was! Although, for me, it was a large project (we were refreshing my 15-year-old brand, re-hauling my website, and refining my print marketing materials), I never felt stressed and it went very smoothly. Deb helped me take my business to a whole new level of professionalism and even saved me around $500 annually — a significant piece of my marketing budget. The new branding and materials she and her team created garnered me so many positive compliments, and it motivated my staff to share the new materials and website in their own marketing efforts.
Deb’s writing is beautiful and seemingly effortless. She listens attentively, and suddenly a messy chorus of your ideas builds into a clear, well-structured message under her carefully crafting hand. Deb works *with* you, expertly guiding you through the writing process, fine-tuning and honing the copy until it truly shines. I most definitely recommend her to present your work in the world effectively and gracefully.
Deb Goeschel knows how to help get your message to the main point and skip all the overwhelm! You can spend countless hours that turn into weeks or months trying to guess what you should be saying differently, or you can do what I do—and CALL HER for expert feedback that helps you sleep better knowing you can help the people you’re supposed to help, and make the money from connecting with your tribe!
Struggling for months to rebrand my business on my own was just not working. I knew what I wanted to convey to potential clients but could just not make the words come together in a clear and concise manner – until I met Deb. Collaborating with her was easy and effortless and she guided me through the process of creating compelling copy that spoke directly to the wants, needs, and desires of my ideal clients. Deb helped me fall in love with my new brand and feel confident that my messaging was spot-on! I continually get compliments on my new website and I’m now attracting clients with whom I love to work, and business has never been better. Thanks Deb for you expertise, patience, and professionalism. It was a pleasure to work with you.
I was very excited and motivated to get my business started and my website running, but was paralyzed by what to say. I could answer questions about my business, but I lacked a concise, clear message about myself and my work. Deb helped me create messaging for my business that was unique and authentically me. Right away, the results were clear: my ideal clients started calling! And their first words to were, “You said exactly what I was feeling. It lets me know that you understand me.” That kind of connection is exactly what customers are looking for! Thanks Deb!
I’m grateful for Deb’s help in getting my book, Law and Order for Nurses: The Easy Way to Protect Your License and Your Livelihood, to print. Her brilliant edits allowed me to convey this crucial information in a clear, concise, and accessible way. Writing my book was an exercise in good collaboration—and Deb was of great help in that process. She made the process easy and I was able to get my book completed within 6 months. I highly recommend working with her; she brings professionalism, a conscious determination to understand the project, and a confident command of her writing skills to the project she’s working on. Thanks again, Deb, for your hard work and attention to detail.
I found Deb to be warm and engaging. Her openness and creativity allowed me to be a part of the process and deepen my understanding of the work I do. Her insightful questions and knowledge of holistic practices translated to clear and concise wording for my website and print materials. It was joyful and easy to work with Deb and I highly recommend her services.
I met Deb at a networking event and we immediately clicked. I wasn’t sure how I could use her services, but wanted to stay close regardless. A short time later a need came up and I was thrilled and excited I could call on Deb to help me with some “out-of-the-box” communication. I was having a hard time finding the words on my own. Deb was extremely professional and did everything in a timely and courteous manner. She was able to convey on paper exactly what I had in mind. She was quick, articulate, and a pleasure to work with!