Deb Goeschel, Founder and Creative Director, talks with podcast hosts about branding, messaging, and content marketing.
Dani Whitestone and I talk about how landing pages can make a difference in your marketing.
Listen in to understand what the non-negotiables of content marketing are and what a landing page needs to engage and convert visitors into fans and customers!
I sat down and had a conversation about brand messaging with Ed Drozda, The Small Business Doctor, on his new podcast called The Water Trough. The episode is called “Brand Messaging Vs. Branding … Huh?”
Listen in and learn things like why a logo isn’t the sum total of a brand and the core elements that make up brand messaging.
If your marketing strategy is “let’s throw everything against the wall and see what sticks,” you need to develop your brand messaging. Skip the message and your marketing has no heart.
Susan MacConnell, Diversified Sales Solutions, and I talk about what is needed when it is time to update, refresh, or completely rehaul your website.
Where do you start first? It is not an easy process and can be overwhelming. Susan and Deb talk about how to get it done and get it done correctly!
Allison and Craig Guido chat with Deb to learn about how one should start the branding (or rebranding) process. We also talk about what visual identity, core values, and what to ask when starting to try to find the right professional to help with messaging strategy.
A conversation with Susan Finn, Digital Marketing Strategist, from Rise Above Noise about why messaging matters. Listen in and learn …
~ What brand messaging is and how it informs one’s branding.
~ How it impacts content.
~ How it saves time/money.
~ How it specifically impacts small businesses and entrepreneurs.