I’ve been talking and posting about blogs quite a bit lately, driving home the point that they are a valuable tool in your marketing toolbox. Today, I want to share some tips on how to use your blog posts to generate your social posts … that then drive folks back to your blog post (aka your website!)
I’ve said it more than twice (probably a gazillion times, really) but I’ll say it again: Start with a plan! Using an editorial calendar (aka a digital or social marketing calendar) to create a plan for your blog posts will save you time and tons of stress. (Read about using an editorial calendar in this blog post.) And when you use an editorial calendar for your blog, it will also help you plan your social posts.
Well, once you have your blog topics decided and plugged into your calendar, then it becomes so much easier to identify and time your social content. Now, everyone works differently and has different objectives, so you will need to figure out your rhythm and the process that creates flow for you. That said, I will share my process here as an example of one way to approach the blog/social post marketing task.
From Blog to Social Posts
I like to plan my blog topics out for the year, but a minimum of Quarterly is best. This allows me to develop a flow in my topic themes and provides flexibility for shifts in business, or collaborations (guest posts), or needing to respond to events outside of my control (covid.) That said, I only create my social posts 2-4 weeks out because 1) I’m pulling the majority of those from my blog posts and 2) I don’t want to schedule posts too far out as I feel it removes flexibility. This may not be the case for you.
The rest of my social posts will be made up of:
- Teasers leading up to a particular blog post.
- Business and inspirational quotes that I like and find appropriate to my theme.
- Shared articles that are aligned with my brand and helpful to my audience.
Let’s Look at Some Examples
Let’s look at my August calendar as an example. I had “Editorial Calendar – what, why, and how” as one of my topics (which became 11 Reasons to Use an Editorial Calendar.) Even before I wrote the blog, I was able to create some social posts based on the topic. I chose these topics for social posts pre-blog being written and published:
- Why is an editorial calendar important to your business?
- Benefits of an editorial calendar
- What needs to be included in an editorial calendar
- More Time + Less Stress = Happier Business owner
I used Canva.com to create graphics and wrote some accompanying copy and hashtags; here are two examples:
Simply put, using an editorial calendar to organize and manage your marketing is a very good idea. There benefits for every business and business owner are numerous. Here are 8 big reasons to create and use an editorial calendar.
#marketing #manageyourmarketing #editorialcalendar #benefitsofeditorialcalendar #smallbusinessmarketing #strategicmarketing #Marketingstrategy #getyourmarketingdone
An editorial calendar can save you time and help reduce your stress while helping keep you — and everyone else who’s involved — on track to accomplish marketing tasks and achieve goals. Do you use one? What do you like or dislike about it?
#marketing #marketingstrategytips #editorialcalendar #contentcalendar #digitalmarketing #socialmedia #socialmediamarketing #stayontrack #getitalldone #marketingplan #executingtheplan #contentmarketing #inboundmarketing #smallbusinesstips #entrepreneurtips #marketingmagic #brandmessaging #brandstrategy #organicgrowth #reachidealcustomers”
Once I published the blog, of course I had several social posts that simply shared the blog URL. But I also was able to grab snippets from the blog, or use a concept the blog spoke to, to create additional social posts, like this example:
Consistency builds trust in your brand. They see you, they hear you, and most importantly, they see you not disappearing. Subconsciously, customers want to feel that if they put their trust in you, you’re not going to disappear on them. An editorial calendar is great for helping people develop consistency. Read my latest blog post for more details: https://www.messageartist.com/11-reasons-to-use-an-editorial-calendar/
#marketing #marketingstrategytips #editorialcalendar #contentcalendar #digitalmarketing #socialmedia #socialmediamarketing #stayontrack #getitalldone #marketingplan #executingtheplan #contentmarketing #inboundmarketing #smallbusinesstips #entrepreneurtips #marketingmagic #brandmessaging #brandstrategy #organicgrowth #reachidealcustomers
The Plan Makes it Easier
You can see how having a plan for your blog posts makes creating social posts much easier. You sit down at your computer and you know what you’re going to write and/or create.
If you devote some time at the end of each month, you can plan out the next month’s social posts and plug in whatever you can ahead of time. I find that if I at least have the blog topic, I can much more easily get a bulleted list of social post topics. Bonus? The editorial calendar helps me create a logical flow in my blog topic themes. This keeps me from being all over the place and potentially causing confusion for my audience.
- You need some help getting started.
- You would like help creating an editorial calendar.
- You want to delegate your blog writing and spend your time doing what you love inside your business versus writing a blog.