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How Great Logos & Visual Brands Are Created

How Great Logos & Visual Brands Are Created

by Deb Goeschel | Apr 6, 2021 | Branding, Marketing Messaging, Tips for Entrepreneurs & Small Business, Websites

I work with several great designers to provide branding for clients. (Read my How to Hire a Graphic Designer post.) I’ve had a LOT of conversations with prospective clients about what goes into creating a logo and how there’s actually quite a bit of...
5 Steps to Take Before Hiring a Website Designer & 2 Red Flags

5 Steps to Take Before Hiring a Website Designer & 2 Red Flags

by Deb Goeschel | Jul 27, 2020 | Branding, Business Tips, Inbound Marketing, Tips for Entrepreneurs & Small Business, Websites

I’ve been covering some of the basics involved in creating your visual brand and the foundations for your online marketing. I started with a post that outlined who does what when it comes to building your best website. Then in my last post, I covered what to...

Is Your Brand Fully Baked?

by Deb Goeschel | Jun 29, 2020 | Branding, Inbound Marketing, Marketing Messaging, Tips for Entrepreneurs & Small Business, Websites

Everyone in business has heard the words “brand,” “branding,” or “brand messaging” (I’ve certainly written about it before), but too often, the first (only?) thing that comes to mind are logos. We all know that a logo is an...
Who does What in Website Creation?

Who does What in Website Creation?

by Deb Goeschel | Jun 16, 2020 | Branding, Business Tips, Copywriting, Inbound Marketing, Marketing Messaging, Strategic Planning, Websites

We all know website are important to our businesses — they are often the first exposure a potential customer will have with you and your business. I’ve been talking a lot about websites recently, devoting my last two blog posts to websites. (“A...

Your About Page: It’s Not All About YOU

by Deb Goeschel | Jun 1, 2020 | Branding, Copywriting, Marketing Messaging, Tips for Entrepreneurs & Small Business, Websites

Contrary to popular belief, your website About page is actually not all about you. Yes, your About page is where your visitors and customer leads go to learn more about you and your business, its culture, and how you work. But, just like every other page on your...

From the Blog

  • How Great Logos & Visual Brands Are Created
  • 6 Tips to Hire the Best Copywriter for You
  • What’s Your Visibility Plan?
  • 11 Reasons to Use an Editorial Calendar
  • Here’s a Planning Checklist for a Great 2021!
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