by Deb Goeschel | Jun 29, 2020 | Branding, Inbound Marketing, Marketing Messaging, Tips for Entrepreneurs & Small Business, Websites
Everyone in business has heard the words “brand,” “branding,” or “brand messaging” (I’ve certainly written about it before), but too often, the first (only?) thing that comes to mind are logos. We all know that a logo is an...
by Deb Goeschel | Jun 1, 2020 | Branding, Copywriting, Marketing Messaging, Tips for Entrepreneurs & Small Business, Websites
Contrary to popular belief, your website About page is actually not all about you. Yes, your About page is where your visitors and customer leads go to learn more about you and your business, its culture, and how you work. But, just like every other page on your...
by Deb Goeschel | May 18, 2020 | Branding, Business Tips, Inbound Marketing, Marketing Messaging, Tips for Entrepreneurs & Small Business
Websites. The doors to all things on the internet. Sometimes they feel like they make the world go round. And in the world of business, it’s almost true. They’re certainly a crucial tool in our marketing toolbox. For me, I’ve always looked at...
by Deb Goeschel | Apr 28, 2020 | Business Tips, Covid-19, Strategic Planning, Tips for Entrepreneurs & Small Business
Guest blog post from Liana Cassar of Cassar Consulting. What’s Your Plan? Eight weeks ago — a mere two months — we were still wearing parkas, hats, and gloves, concerned about possible snowfall and our late-winter life hummed along as usual. There was something...
by Deb Goeschel | Apr 14, 2020 | Business Tips, Covid-19, Self-Care for Entrepreneurs, Tips for Entrepreneurs & Small Business
Well, here we are. In a pandemic. Not something I really ever thought I’d be saying. Our reality is not what we’re used to. Not only is business as usual not an option, but for some, business at all may not be an option. There’s a lot of fear about...
by Deb Goeschel | Mar 18, 2020 | Business Tips, Tips for Entrepreneurs & Small Business
A New World to Navigate Almost Overnight My last blog talked about joining organizations and attending networking events to build business relationships. But … a couple weeks later, we’re in a whole new world thanks to COVID-19. So, you need new info on...
