What is GMB and Why’s It So Important?
Google My Business (GMB) is a free marketing tool that has SO MANY benefits, many of which are unknown to business owners. Yes, the map search results are especially helpful for location-based businesses, but ALL types of business can benefit from using GMB. When you create your GMB Business Profile (and get verified), you’re easily […]
How to Show Clients & Customers Gratitude
Showing our clients and customers that we care about them goes a long way in building our relationships. They feel good, you feel good, and in turn, you want to work together again. You and your client/customer talk to other people about your amazing experience working together and you create a network of referrals. These […]
How to Maintain Your Brand Across All Platforms
These days there are so many platforms you can use to share your message, your story, your business. That means lot of opportunities to get your brand in front of people. However, the multitude of options may feel daunting. At Message Artist Creative Group, I help our clients look at the process of sharing your […]
7 Benefits to Blogging
Blogging. Most business owners know how important it is to make a blog part of their strategic marketing plan, but even so, there are a lot of businesses that don’t make blogging part of their marketing plan. For many, it comes down to they simply don’t have the resources or wherewithal to consistently create content […]
How Networking Gets You Referrals
Do you know the secret of successful businesses and the best way to get new clients? Relationships! Strong business relationships help us grow and improve our businesses (read more about the importance of relationships.) Good business relationships expand our customer base through referrals. And let’s be honest, the grind of running a business feels far more […]
Creating a Well-Crafted Introduction
If you’re like most small business owners, you spend a significant amount of time networking and fostering your business relationships. After all, these relationship are at the heart of a successful business. It’s rarely only about what we sell or offer for services. A HUGE part of networking involves introducing people and/or referring people to each […]
How Great Logos & Visual Brands Are Created
I work with several great designers to provide branding for clients. (Read my How to Hire a Graphic Designer post.) I’ve had a LOT of conversations with prospective clients about what goes into creating a logo and how there’s actually quite a bit of “homework” that has to happen before I can turn to one of those […]
6 Tips to Hire the Best Copywriter for You
As copywriting is one of the cornerstone services Message Artist provides, I was a bit shocked to realize I’ve apparently never written a blog post about how to hire the best copywriter for you and your business! So, I’m fixing that today. Just like when you start researching graphic designers and web designer/developers to help you with a project, […]
11 Reasons to Use an Editorial Calendar
If you’re like many entrepreneurs and business owners, knowing about an editorial calendar isn’t the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly should you use an editorial calendar? Well, […]
7 Creative Client & Vendor Gift-Giving Ideas
Relationships Are at the Core of Successful Businesses We all know that relationships are the core of business — and if you didn’t know, plan to read this blog post on business relationships, too! From networking to maintaining your current client/customers, to cultivating new customers, vendors, or employee relationships, it’s important to make those relationships a […]