by Deb Goeschel | Sep 13, 2019 | Business Tips, Tips for Entrepreneurs & Small Business
When You Have to Wear a Lot (ALL) of the Hats! When you’re an entrepreneur the question of who we spend our time with and who we delegate tasks to is crucial. We have all experienced working with a challenging or negative coworker, employee, or vendor. It...
by Deb Goeschel | Aug 15, 2019 | Business Tips, Tips for Entrepreneurs & Small Business
Everyone I know struggles with managing all the business and personal tasks, chores, and responsibilities that pile up on a daily basis. When you’re an entrepreneur, that situation becomes an increasingly acute, persistent issue because initially our business...
by Deb Goeschel | Aug 1, 2019 | Branding, Marketing Messaging, Tips for Entrepreneurs & Small Business
Brand Loyalty … How Passionate Are Your Fans? Brand recognition and loyalty abounds in our culture. Engage any professional sports fan in a conversation about their team and the fervor is apparent — especially if you love the opposing team! There are...
by Deb Goeschel | Jul 12, 2019 | Business Tips, Tips for Entrepreneurs & Small Business
The summer season can be challenging for a lot of businesses — school vacation, family vacations, kid summer activities all pull on your customers’ and clients’ limited attention spans. Other businesses are dealing with employees vacations and will use the...
by Deb Goeschel | Jun 21, 2019 | Branding, Inbound Marketing, Marketing Messaging, Tips for Entrepreneurs & Small Business
Marketing Messaging, AKA the Foundation of Your Brand Marketing messaging, also known as brand messaging, is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo....
by Deb Goeschel | Jun 20, 2019 | Marketing Messaging, Tips for Entrepreneurs & Small Business
… Or do you just think you are? One of the key components of your marketing is your messaging. And one of the key components of your messaging is knowing who your ideal client/customer actually is. A common mistake made by small business owners is trying to...
