Brand Messaging: What It Is and Why It Matters
What Is Brand Messaging? Brand messaging is the way your brand “talks” to your target audience. It tells your brand story … why your brand matters, what your values are, and what sets you apart from your competitors. Brand messaging is most effective when it’s simple, clear, and aligned with the goals and needs of […]
What is GMB and Why’s It So Important?
Google My Business (GMB) is a free marketing tool that has SO MANY benefits, many of which are unknown to business owners. Yes, the map search results are especially helpful for location-based businesses, but ALL types of business can benefit from using GMB. When you create your GMB Business Profile (and get verified), you’re easily […]
How to Show Clients & Customers Gratitude
Showing our clients and customers that we care about them goes a long way in building our relationships. They feel good, you feel good, and in turn, you want to work together again. You and your client/customer talk to other people about your amazing experience working together and you create a network of referrals. These […]
How to Achieve Brand Consistency Across All Platforms
These days there are so many platforms you can use to share your message, your story, your business. That means lot of opportunities to get your brand in front of people. However, the multitude of options may feel daunting. At Message Artist Creative Group, we help our clients look at the process of sharing their […]
7 Benefits to Blogging
Blogging. Most business owners know how important it is to make a blog part of their strategic content marketing plan, but even so, there are a lot of businesses that don’t. For many, it comes down to the fact that they simply don’t have the resources or wherewithal to consistently create content for a blog. […]
How Networking Gets You Referrals
Do you know the secret of successful businesses and the best way to get new clients? Relationships! Strong business relationships help us grow and improve our businesses (read more about the importance of relationships.) Good business relationships expand our customer base through referrals. And let’s be honest, the grind of running a business feels far more […]
Creating a Well-Crafted Introduction
If you’re like most small business owners, you spend a significant amount of time networking and fostering your business relationships. After all, these relationship are at the heart of a successful business. It’s rarely only about what we sell or offer for services. A HUGE part of networking involves introducing people and/or referring people to each […]
How Great Logos & Visual Brands Are Created
I work with several great designers to provide brand design for clients. (Read my How to Hire a Graphic Designer post.) I’ve had a LOT of conversations with prospective clients about what goes into creating a great logo and how there’s actually quite a bit of “homework” that has to happen before I can turn to one […]
6 Tips to Hire the Best Copywriter for You
As copywriting is one of the cornerstone services Message Artist Creative Group provides, it was a bit of a shock to realize we’ve apparently never written a blog post about how to hire the best copywriter for you and your business! So, that’s getting fixed today. Just like when you start researching graphic designers and web designer/developers to help […]
11 Reasons to Use an Editorial Calendar
If you’re like many entrepreneurs and business owners, knowing about an editorial calendar isn’t the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly should you use an editorial calendar? Well, […]