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How Great Logos & Visual Brands Are Created

How Great Logos & Visual Brands Are Created

by Deb Goeschel | Apr 6, 2021 | Branding, Marketing Messaging, Tips for Entrepreneurs & Small Business, Websites

I work with several great designers to provide branding for clients. (Read my How to Hire a Graphic Designer post.) I’ve had a LOT of conversations with prospective clients about what goes into creating a logo and how there’s actually quite a bit of...
6 Tips to Hire the Best Copywriter for You

6 Tips to Hire the Best Copywriter for You

by Deb Goeschel | Mar 3, 2021 | Branding, Business Tips, Copywriting, Tips for Entrepreneurs & Small Business

As copywriting is one of the cornerstone services Message Artist provides, I was a bit shocked to realize I’ve apparently never written a blog post about how to hire the best copywriter for you and your business! So, I’m fixing that today. Just like when...

11 Reasons to Use an Editorial Calendar

by Deb Goeschel | Dec 29, 2020 | Business Tips, Inbound Marketing, Marketing Messaging, Strategic Planning, Tips for Entrepreneurs & Small Business

If you’re like many entrepreneurs and business owners, knowing about an editorial calendar isn’t the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly...
7 Creative Client & Vendor Gift-Giving Ideas

7 Creative Client & Vendor Gift-Giving Ideas

by Deb Goeschel | Nov 29, 2020 | Business Relationships, Business Tips, Tips for Entrepreneurs & Small Business

Relationships Are at the Core of Successful Businesses We all know that relationships are the core of business — and if you didn’t know, plan to read this blog post on business relationships, too! From networking to maintaining your current client/customers, to...
Why Message Match is Key to Successful Conversions

Why Message Match is Key to Successful Conversions

by Deb Goeschel | Nov 17, 2020 | Business Tips, Digital Marketing, Inbound Marketing, Tips for Entrepreneurs & Small Business

First, let’s talk about what exactly “message match” means and why you should care. Imagine walking down the street or along in a shopping mall. You see a shop window with a gorgeous handbag that is just the right shape, size, and color, so you go...
10 Tips for Creating Subject Lines that Open Emails

10 Tips for Creating Subject Lines that Open Emails

by Deb Goeschel | Nov 12, 2020 | Copywriting, Digital Marketing, Inbound Marketing, Tips for Entrepreneurs & Small Business

I recently had a guest blogger talk about why email marketing wins when it comes to digital marketing strategy. And, of course, if email marketing is a part of your marketing strategy, then you must be looking at your subject lines. Subject lines can make or break...
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From the Blog

  • How Great Logos & Visual Brands Are Created
  • 6 Tips to Hire the Best Copywriter for You
  • What’s Your Visibility Plan?
  • 11 Reasons to Use an Editorial Calendar
  • Here’s a Planning Checklist for a Great 2021!
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