The summer season can be challenging for a lot of businesses — school vacation, family vacations, kid summer activities all pull on your customers’ and clients’ limited attention spans. Other businesses are dealing with employees vacations and will use the slower summer months to prepare for their own busy fall and holiday season. Either way, people are distracted and it can…
Why Create an Ideal Client/Customer Profile? Whether you have a product or service based business, creating an ideal client/customer profile is crucial. Why? Because identifying the person to whom you’re selling your product or service will make marketing so much easier! A common mistake made by small business owners is trying to reach everybody, but everybody is NOT your client. If you think…
Defining Business Goals = What Do You Want to Accomplish? When I first launched my business and began networking and taking clients, I was surprised to discover how many business owners hadn’t defined their business goals and objectives. They knew they wanted “success,” but they didn’t have a real definition of what that meant to them. As business owners, we all…
What is Marketing Messaging? It’s the Foundation of Your Brand. Marketing messaging is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo. Before your business cards. Before your website. Before creating promotional campaigns. Before you spend a dime or waste a minute on marketing that…
When You Have to Wear a Lot (ALL) of the Hats! When you’re an entrepreneur the question of who we spend our time with and who we delegate tasks to is crucial. We have all experienced working with a challenging or negative coworker, employee, or vendor. It makes the experience pretty miserable and a LOT harder than it needs to be. If…
Mother’s Day is this weekend and although I’m not a fan of what I think of as “Hallmark Holidays,” there’s something wonderful about a day that celebrates motherhood. Motherhood embodies so many vital things: nurturance, caring, kindness, giving, thoughtfulness, planning, preparation, and unconditional love, to name a few. As a daughter, I am planning to spend time with the woman I’m lucky enough…
We all launch our businesses with the idea of sharing something we love, be it a product, program, or service. And once we do, many entrepreneurs feel like they’ve been sucker punched when they realize that there are parts of running a business that they not only dislike, but they truly hate. And being human, we all too often get fixated…
Schedule? Everyone I know struggles with managing all the business and personal tasks, chores, and responsibilities that pile up on a daily basis. When you’re an entrepreneur, that situation becomes an increasingly acute, persistent issue because initially our business requires we step into multiple roles — many of which we’re simply not qualified to do. We have to do everything from marketing to sales…
Brand Loyalty … How Passionate Are Your Fans? Brand recognition and loyalty abounds in our culture. Engage any professional sports fan in a conversation about their team and the fervor is apparent — especially if you love the opposing team! There are brands to which I am loyal, but I’m always amazed and slightly awed when a brand so captures the…
One of the key components of your marketing is your messaging. And one of the key components of your messaging is knowing who your ideal client actually is. A common mistake made by small business owners is trying to reach everybody, but everybody is NOT your client. If you think they are, you’re deluding yourself — and your business will suffer….
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