Is Your Brand Fully Baked?


Everyone in business has heard the words “brand,” “branding,” or “brand messaging” (I’ve certainly written about it before), but too often, the first (only?) thing that comes to mind are logos. We all know that a logo is an integral part of a business’ brand. It’s part of the visual brand that becomes the quick representation of […]

Who does What in Website Creation?


We all know website are important to our businesses — they are often the first exposure a potential customer will have with you and your business. I’ve been talking a lot about websites recently, devoting my last two blog posts to websites. (“A Hard-Working Website: aka Website Fundamentals” and “Your About Page: It’s Not All […]

Your About Page: It’s Not All About YOU

Your About Page Its Not All About YOU - Message Artist

Contrary to popular belief, your website About page is actually not all about you. Yes, your About page is where your visitors and customer leads go to learn more about you and your business, its culture, and how you work. But, just like every other page on your website, it needs to be written with […]

A Hard-Working Website: aka Website Fundamentals

A Hard-Working Website aka Website Fundamentals - Message Artist

Websites. The doors to all things on the internet. Sometimes they feel like they make the world go round. And in the world of business, it’s almost true. They’re certainly a crucial tool in our marketing toolbox. For me, I’ve always looked at websites as the online version of a brick and mortar store — […]

Don’t Skip the Brand Message in Your Marketing

Marketing Essentials Podcast Guest Spot - Deb Goeschel

I am proud and pleased to have been a guest on The Marketing Essentials Podcast! We discussed how a clear brand message makes marketing efforts easier. When your message is clear, your brand is clear, and that means your customers know exactly why you’re the person and business with whom they want to work or from […]

Do You Have Brand Recognition?


Brand Loyalty … How Passionate Are Your Fans? Brand recognition and loyalty abounds in our culture. Engage any professional sports fan in a conversation about their team and the fervor is apparent — especially if you love the opposing team! There are brands to which I am loyal, but I’m always amazed and slightly awed […]

What is the Foundation of Your Brand?

Marketing Messaging is the foundation of your brand

Marketing Messaging, AKA the Foundation of Your Brand Marketing messaging, also known as brand messaging, is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo. Before your business cards. Before your website. Before creating promotional campaigns. Before you spend […]

Are You Really Talking to Your Customers …

Are you talking to your ideal client?

… Or do you just think you are? One of the key components of your marketing is your messaging. And one of the key components of your messaging is knowing who your ideal client/customer actually is. A common mistake made by small business owners is trying to reach everybody, but everybody is NOT your client/customer. If you […]

Are You Saying What You Think You’re Saying?

Inconceivable! You Keep Using that Word ... I don't think it means what you think it means.

You spent valuable time and money preparing. You created your website, business cards, brochures, social pages … and somehow, you aren’t getting the results you want and need. Why? There are several key factors that go into successful marketing materials and campaigns that can influence outcome, but a crucial factor is your brand messaging. Among other […]