What is Marketing Messaging? It’s the Foundation of Your Brand. Marketing messaging, also known as brand messaging, is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo. Before your business cards. Before your website. Before creating promotional campaigns. Before you spend a dime or waste…
Brand Loyalty … How Passionate Are Your Fans? Brand recognition and loyalty abounds in our culture. Engage any professional sports fan in a conversation about their team and the fervor is apparent — especially if you love the opposing team! There are brands to which I am loyal, but I’m always amazed and slightly awed when a brand so captures the…
One of the key components of your marketing is your messaging. And one of the key components of your messaging is knowing who your ideal client actually is. A common mistake made by small business owners is trying to reach everybody, but everybody is NOT your client. If you think they are, you’re deluding yourself — and your business will suffer….
Are You Saying What You Think You’re Saying? You spent valuable time and money preparing. You created your website, business cards, brochures, social pages … and somehow, you aren’t getting the results you want and need. Why? There are several key factors that go into successful marketing materials and campaigns that can influence outcome, but a crucial factor is your brand messaging….
“Here’s my card, let’s keep in touch.” We’ve all said it and had it said to us … or something along those lines. But how often have you tossed someone’s business card after a networking event because you can’t remember who they are and their card doesn’t tell you what they do? Do you ever wonder if your card gets similar…
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