by Deb Goeschel | Jul 16, 2021 | Branding, Copywriting, Marketing Messaging
How Right On Is Your Messaging and Communications? I find myself revisiting my philosophical Yoga days. This has me contemplating the concept of Right Speech with all its implications and applications. (I wrote a blog a LONG time ago that talks about what Right Speech...
by Deb Goeschel | Apr 6, 2021 | Branding, Marketing Messaging, Tips for Entrepreneurs & Small Business, Websites
I work with several great designers to provide branding for clients. (Read my How to Hire a Graphic Designer post.) I’ve had a LOT of conversations with prospective clients about what goes into creating a logo and how there’s actually quite a bit of...
by Deb Goeschel | Jan 28, 2021 | Branding, Digital Marketing, Inbound Marketing, Marketing Messaging
We all know we should have a strategic marketing plan, but how many entrepreneurs and small businesses really do? I know a lot of business owners who are doing it all themselves and sometimes they just throw stuff out there because they don’t know what else to...
by Deb Goeschel | Dec 29, 2020 | Business Tips, Inbound Marketing, Marketing Messaging, Strategic Planning, Tips for Entrepreneurs & Small Business
If you’re like many entrepreneurs and business owners, knowing about an editorial calendar isn’t the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly...
by Deb Goeschel | Jul 13, 2020 | Branding, Business Tips, Marketing Messaging, Tips for Entrepreneurs & Small Business
When it comes to that perfect little black dress, or the custom-fitted suit, the perfect fit is literal. When it fits perfectly, we look and feel GREAT. But finding the perfect fit with the people who work on your brand is just as important. We know the right graphic...
by Deb Goeschel | Jun 29, 2020 | Branding, Inbound Marketing, Marketing Messaging, Tips for Entrepreneurs & Small Business, Websites
Everyone in business has heard the words “brand,” “branding,” or “brand messaging” (I’ve certainly written about it before), but too often, the first (only?) thing that comes to mind are logos. We all know that a logo is an...
