Why Good UVP Matters UVP, otherwise known as Unique Value Proposition or Unique Selling Proposition, is a vital piece of being in business — it’s your golden egg. (But don’t get greedy like the guy in the fable! Just let it keep working for you!) It’s vital to any business in any industry. Why? Because when you attempt to be known for…
Why Create an Ideal Client/Customer Profile? Whether you have a product or service based business, creating an ideal client/customer profile is crucial. Why? Because identifying the person to whom you’re selling your product or service will make marketing so much easier! A common mistake made by small business owners is trying to reach everybody, but everybody is NOT your client. If you think…
Motivation Stems From Your Vision How do you stay jazzed and lit up when you’re knee deep in the details and minutiae of your business? If you struggle with staying motivated when bogged down by a bad week, I suggest you revisit your vision statement because, after all, it’s the reason you got into business in the first place — whether…
… Should you choose to accept it! No, I’m not going to spend any time talking about Tom Cruise and the Mission Impossible franchise, but I will talk about how to take writing a mission statement from impossible to possible. To start, I can’t tell you how many entrepreneurs and small business owners I’ve encountered who have skipped this step, feeling…
Why Establish Core Values? Because your Core Values is where you decide what is most important to you in HOW you do business. When core values are successfully integrated into an organization, they set the foundation for the culture — something hugely important to employees today — as well as how you’ll run your business. It helps you, as a business…
Defining Business Goals = What Do You Want to Accomplish? When I first launched my business and began networking and taking clients, I was surprised to discover how many business owners hadn’t defined their business goals and objectives. They knew they wanted “success,” but they didn’t have a real definition of what that meant to them. As business owners, we all…
What is Marketing Messaging? It’s the Foundation of Your Brand. Marketing messaging is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo. Before your business cards. Before your website. Before creating promotional campaigns. Before you spend a dime or waste a minute on marketing that…
Brand Loyalty … How Passionate Are Your Fans? Brand recognition and loyalty abounds in our culture. Engage any professional sports fan in a conversation about their team and the fervor is apparent — especially if you love the opposing team! There are brands to which I am loyal, but I’m always amazed and slightly awed when a brand so captures the…
One of the key components of your marketing is your messaging. And one of the key components of your messaging is knowing who your ideal client actually is. A common mistake made by small business owners is trying to reach everybody, but everybody is NOT your client. If you think they are, you’re deluding yourself — and your business will suffer….
Are You Saying What You Think You’re Saying? You’ve spent valuable time and money preparing. You’ve got your website, business cards, brochures, social pages … and somehow, you aren’t getting the results you want and need. Why? There are several key factors that go into successful marketing materials and campaigns that can influence outcome, but a crucial factor is your messaging. This…
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