by Deb Goeschel | Aug 1, 2019 | Branding, Marketing Messaging, Tips for Entrepreneurs & Small Business
Brand Loyalty … How Passionate Are Your Fans? Brand recognition and loyalty abounds in our culture. Engage any professional sports fan in a conversation about their team and the fervor is apparent — especially if you love the opposing team! There are...
by Deb Goeschel | Jun 21, 2019 | Branding, Inbound Marketing, Marketing Messaging, Tips for Entrepreneurs & Small Business
Marketing Messaging, AKA the Foundation of Your Brand Marketing messaging, also known as brand messaging, is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo....
by Deb Goeschel | Jun 20, 2019 | Marketing Messaging, Tips for Entrepreneurs & Small Business
… Or do you just think you are? One of the key components of your marketing is your messaging. And one of the key components of your messaging is knowing who your ideal client/customer actually is. A common mistake made by small business owners is trying to...
by Deb Goeschel | Apr 20, 2019 | Marketing Messaging, Tips for Entrepreneurs & Small Business
Are You Saying What You Think You’re Saying? You spent valuable time and money preparing. You created your website, business cards, brochures, social pages … and somehow, you aren’t getting the results you want and need. Why? There are several key...
by Deb Goeschel | Mar 23, 2019 | Marketing Messaging, Tips for Entrepreneurs & Small Business
“Here’s my card, let’s keep in touch.” We’ve all said it and had it said to us … or something along those lines. But how often have you tossed someone’s business card after a networking event because you can’t remember...
