Categorized as: Inbound Marketing

Marketing Messaging — the Foundation of Your Brand

  What is Marketing Messaging? It’s the Foundation of Your Brand. Marketing messaging, also known as brand messaging, is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo. Before your business cards. Before your website. Before creating promotional campaigns. Before you spend a dime or waste…

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