Why Does a Business Need to Blog?

Why Blog - message artist creative group

You’ve got your website, you’re on social media, why do you need a blog, too?  Because a blog provides SO MANY OPPORTUNITIES to connect with your customers/clients and achieve your business goals. Blogs have come a long way. They are now an important content marketing strategy for businesses of all sizes. When executed with purpose […]

What Is Content Marketing and How Is It Used?

Content Marketing

Content Marketing vs Traditional Marketing It’s true that ALL marketing shares the goal of generating leads and sales. And that this is done by sharing a message to potential clients. So what’s the distinction between content marketing and traditional marketing? And why does it matter to you anyway? What matters for ALL businesses, and especially […]

Assess Your 2021 Marketing Strategy

Assess Your 2021 Marketing Strategy

Ask yourself, did your marketing strategies and efforts pay off this year? Did they bring you more and new customers and good a return on your investment (ROI)? You can’t create the RIGHT marketing plan for next year UNTIL you assess the effectiveness of this year’s strategies. Does Your Marketing Measure Up? The way to […]

7 Benefits to Blogging

7 Benefits to Blogging - Message Artist

Blogging. Most business owners know how important it is to make a blog part of their strategic content marketing plan, but even so, there are a lot of businesses that don’t. For many, it comes down to the fact that they simply don’t have the resources or wherewithal to consistently create content for a blog. […]

What’s Your Visibility Plan?

What’s Your Visibility Plan - Message Artist

We all know we should have a strategic marketing plan, but how many entrepreneurs and small businesses really do? I know a lot of business owners who are doing it all themselves and sometimes they just throw stuff out there because they don’t know what else to do. But a strategic marketing plan can make […]

11 Reasons to Use an Editorial Calendar

11 Reasons to Use an Editorial Calendar - Message Artist

If you’re like many entrepreneurs and business owners, knowing about an editorial calendar isn’t the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly should you use an editorial calendar? Well, […]

Why Message Match is Key to Successful Conversions

Why Message Match is Key to Successful Conversions - Message Artist

First, let’s talk about what exactly “message match” means and why you should care. Imagine walking down the street or along in a shopping mall. You see a shop window with a gorgeous handbag that is just the right shape, size, and color, so you go into the shop, only to be confronted with sports […]

10 Tips for Creating Subject Lines that Open Emails

10 Tips for Creating Subject Lines that Open Emails - Message Artist

I recently had a guest blogger talk about why email marketing wins when it comes to digital marketing strategy. And, of course, if email marketing is a part of your marketing strategy, then you must be looking at your subject lines. Subject lines can make or break your email campaign, so I want to provide you with […]

Why Email Marketing Wins

Why Email Marketing Wins - message artist

When it comes to digital marketing, there are a LOT of moving pieces. It can be really easy to feel overwhelmed really fast, especially if you’re not ready to outsource or hire employees to take care of all the various pieces. From websites and search optimization, to social media platforms and email marketing, to pay […]

Why Use Landing Pages?

Why Use Landing Pages - Message Artist

As businesses become more data-driven, post-click landing pages have become increasingly more popular. Why? Because they have the ability to deliver a high ROI. Research shows that companies using 40 or more landing pages generate 120% more leads than those using less than 5. That may seem like a LOT, I know, but the bottom […]