Is Your Lead Magnet Attracting New Leads?
If you are an established business owner or marketing manager, you no doubt know what a lead magnet is. If you’re new to business ownership and/or marketing, it’s important for you to learn what it is and get one (or more!) in place. But so we’re all on the same page, let’s start with the […]
Assess Your 2022 Marketing Strategy
Ask yourself, did your marketing strategies and efforts pay off this year? Did they bring you more and new customers and good a return on your investment (ROI)? You can’t create the RIGHT marketing plan for next year UNTIL you assess the effectiveness of this year’s strategies. Does Your Marketing Measure Up? The way to […]
Why You Need a Content Strategy, a Content Plan, AND a Content Calendar
The thing about “marketing” is that it’s a word that covers a BROAD topic. There are SO MANY DIFFERENT tactics and actions that fall under “marketing” which can sometimes create a bit of confusion. A lot of people tend to use the same phrasing to refer to different things. For example, content marketing is a […]
Is Your Content Marketing Working? Here’s How to Tell.
Is your content marketing REALLY working? This is a big question because content marketing isn’t a one-size-fits-all approach. It’s not just about increased sales. You may be looking to build brand awareness through your social media and/or to gain subscribers to your blog. The key is to have a marketing strategy for creating specific goals […]
Brand Messaging: What It Is and Why It Matters
What Is Brand Messaging? Brand messaging is the way your brand “talks” to your target audience. It tells your brand story … why your brand matters, what your values are, and what sets you apart from your competitors. Brand messaging is most effective when it’s simple, clear, and aligned with the goals and needs of […]
The What, Why, and How of Building Brand Authenticity
Your brand is multidimensional. You share and your customers take in: its vibe and voice, logo and look, your mission and core values. When we talk about building an authentic brand, we’re going deeper into developing the relationship between you/your business and your audience. Read on to learn all the details of what, why, and […]
Why Does a Business Need to Blog?
You’ve got your website, you’re on social media, why do you need a blog, too? Because a blog provides SO MANY OPPORTUNITIES to connect with your customers/clients and achieve your business goals. Blogs have come a long way. They are now an important content marketing strategy for businesses of all sizes. When executed with purpose […]
What Is Content Marketing and How Is It Used?
Content Marketing vs Traditional Marketing It’s true that ALL marketing shares the goal of generating leads and sales. And that this is done by sharing a message to potential clients. So what’s the distinction between content marketing and traditional marketing? And why does it matter to you anyway? What matters for ALL businesses, and especially […]
7 Benefits to Blogging
Blogging. Most business owners know how important it is to make a blog part of their strategic content marketing plan, but even so, there are a lot of businesses that don’t. For many, it comes down to the fact that they simply don’t have the resources or wherewithal to consistently create content for a blog. […]
What’s Your Visibility Plan?
We all know we should have a strategic marketing plan, but how many entrepreneurs and small businesses really do? I know a lot of business owners who are doing it all themselves and sometimes they just throw stuff out there because they don’t know what else to do. But a strategic marketing plan can make […]