Is Your Lead Magnet Attracting New Leads?
If you are an established business owner or marketing manager, you no doubt know what a lead magnet is. If you’re new to business ownership and/or marketing, it’s important for you to learn what it is and get one (or more!) in place. But so we’re all on the same page, let’s start with the […]
Why You Need a Content Strategy, a Content Plan, AND a Content Calendar
The thing about “marketing” is that it’s a word that covers a BROAD topic. There are SO MANY DIFFERENT tactics and actions that fall under “marketing” which can sometimes create a bit of confusion. A lot of people tend to use the same phrasing to refer to different things. For example, content marketing is a […]
Is Your Content Marketing Working? Here’s How to Tell.
Is your content marketing REALLY working? This is a big question because content marketing isn’t a one-size-fits-all approach. It’s not just about increased sales. You may be looking to build brand awareness through your social media and/or to gain subscribers to your blog. The key is to have a marketing strategy for creating specific goals […]
What Is Fractional Marketing & Why Is It Trending Now?
Fractional marketing may sound like complicated business terminology, but it simply means you contract out marketing experts for a fraction of work/time. It’s a popular marketing solution accelerated in these Covid years with marketing budgets and personnel resources squeezed more than usual. This concept means that any size business can access top marketing talent without […]
Why Does a Business Need to Blog?
You’ve got your website, you’re on social media, why do you need a blog, too? Because a blog provides SO MANY OPPORTUNITIES to connect with your customers/clients and achieve your business goals. Blogs have come a long way. They are now an important content marketing strategy for businesses of all sizes. When executed with purpose […]
What Is Content Marketing and How Is It Used?
Content Marketing vs Traditional Marketing It’s true that ALL marketing shares the goal of generating leads and sales. And that this is done by sharing a message to potential clients. So what’s the distinction between content marketing and traditional marketing? And why does it matter to you anyway? What matters for ALL businesses, and especially […]
DOs & DON’Ts When Updating Your Website
It’s been a few years since you launched your website and you know it needs updating. But how do you approach a website update/refresh/rehaul? What are the necessities? Do you start with a web designer or a copywriter? These are questions that I get from clients all the time and I’m happy to answer them! […]
Is Your Website Healthy & Effective?
Websites are one of the best marketing tools we have in our tool box when it comes to telling the world — and more importantly, our customers — what we have to offer. Yet we often forget to give them the regular attention they need so they can do their crucial job of serving our […]
How to Create Your 2022 Content Marketing Plan
It’s the New Year and you have big ideas for WHAT you want to achieve in your business in 2022. You know a good content marketing plan can help you achieve your business goals, but you may not know exactly HOW you’re going to get it all done … or maybe you’re not even sure […]
What is GMB and Why’s It So Important?
Google My Business (GMB) is a free marketing tool that has SO MANY benefits, many of which are unknown to business owners. Yes, the map search results are especially helpful for location-based businesses, but ALL types of business can benefit from using GMB. When you create your GMB Business Profile (and get verified), you’re easily […]