What Is Content Marketing and How Is It Used?
Content Marketing vs Traditional Marketing It’s true that ALL marketing shares the goal of generating leads and sales. And that this is done by sharing a message to potential clients. So what’s the distinction between content marketing and traditional marketing? And why does it matter to you anyway? What matters for ALL businesses, and especially […]
DOs & DON’Ts When Updating Your Website
It’s been a few years since you launched your website and you know it needs updating. But how do you approach a website update/refresh/rehaul? What are the necessities? Do you start with a web designer or a copywriter? These are questions that I get from clients all the time and I’m happy to answer them! […]
Right Speech and Your Brand Message
How Right On Is Your Messaging and Communications? I find myself revisiting my philosophical Yoga days. This has me contemplating the concept of Right Speech with all its implications and applications. (I wrote a blog a LONG time ago that talks about what Right Speech is and how to practice it even in social media. Check […]
6 Tips to Hire the Best Copywriter for You
As copywriting is one of the cornerstone services Message Artist provides, I was a bit shocked to realize I’ve apparently never written a blog post about how to hire the best copywriter for you and your business! So, I’m fixing that today. Just like when you start researching graphic designers and web designer/developers to help you with a project, […]
10 Tips for Creating Subject Lines that Open Emails
I recently had a guest blogger talk about why email marketing wins when it comes to digital marketing strategy. And, of course, if email marketing is a part of your marketing strategy, then you must be looking at your subject lines. Subject lines can make or break your email campaign, so I want to provide you with […]
Ensure Your Social Presence Supports Your Brand
Whether we love it or hate it (or something in between) social media is a force with which we either choose to contend or not. Personally, I will admit I do have a love/hate relationship with most of it. But as a business owner, I can’t deny the power of social media to reach far […]
How to Use Your Blog to Create Social Posts
I’ve been talking and posting about blogs quite a bit lately, driving home the point that they are a valuable tool in your marketing toolbox. Today, I want to share some tips on how to use your blog posts to generate your social posts … that then drive folks back to your blog post (aka your website!) […]
Who does What in Website Creation?
We all know website are important to our businesses — they are often the first exposure a potential customer will have with you and your business. I’ve been talking a lot about websites recently, devoting my last two blog posts to websites. (“A Hard-Working Website: aka Website Fundamentals” and “Your About Page: It’s Not All […]
Your About Page: It’s Not All About YOU
Contrary to popular belief, your website About page is actually not all about you. Yes, your About page is where your visitors and customer leads go to learn more about you and your business, its culture, and how you work. But, just like every other page on your website, it needs to be written with […]