Is Your Content Marketing Working? Here’s How to Tell.

is your content marketing working

Is your content marketing REALLY working? This is a big question because content marketing isn’t a one-size-fits-all approach. It’s not just about increased sales. You may be looking to build brand awareness through your social media and/or to gain subscribers to your blog. The key is to have a marketing strategy for creating specific goals […]

Brand Messaging: What It Is and Why It Matters

Brand Messaging - What it is and why it matters

What Is Brand Messaging? Brand messaging is the way your brand “talks” to your target audience. It tells your brand story … why your brand matters, what your values are, and what sets you apart from your competitors. Brand messaging is most effective when it’s simple, clear, and aligned with the goals and needs of […]

The What, Why, and How of Building Brand Authenticity

How authentic is your brand - Message Artist Creative Group

Your brand is multidimensional. You share and your customers take in: its vibe and voice, logo and look, your mission and core values. When we talk about building an authentic brand, we’re going deeper into developing the relationship between you/your business and your audience. Read on to learn all the details of what, why, and […]

What Is Fractional Marketing & Why Is It Trending Now?

Oursource Marketing Grow Your Business

Fractional marketing may sound like complicated business terminology, but it simply means you contract out marketing experts for a fraction of work/time. It’s a popular marketing solution accelerated in these Covid years with marketing budgets and personnel resources squeezed more than usual. This concept means that any size business can access top marketing talent without […]

Why It’s Worth Hiring a Copywriter

Hiring a copywriter content writer

Content writing is a constant need when running a business today. Blog posts, social media posts, newsletters, etc, all need to be updated regularly and you may be near the tipping point of trying to do it by yourself or keep it in-house. But you may also be wondering if it’s worth the investment to […]

Why Does a Business Need to Blog?

Why Blog Message Artist Creative Group

You’ve got your website, you’re on social media, why do you need a blog, too?  Because a blog provides SO MANY OPPORTUNITIES to connect with your customers/clients and achieve your business goals. Blogs have come a long way. They are now an important content marketing strategy for businesses of all sizes. When executed with purpose […]

What Is Content Marketing and How Is It Used?

Content Marketing - Message Artist Creative Group

Content Marketing vs Traditional Marketing It’s true that ALL marketing shares the goal of generating leads and sales. And that this is done by sharing a message to potential clients. So what’s the distinction between content marketing and traditional marketing? And why does it matter to you anyway? What matters for ALL businesses, and especially […]

DOs & DON’Ts When Updating Your Website

How to approach a website refresh project

It’s been a few years since you launched your website and you know it needs updating. But how do you approach a website update/refresh/rehaul? What are the necessities? Do you start with a web designer or a copywriter? These are questions that I get from clients all the time and I’m happy to answer them! […]

Is Your Website Healthy & Effective?

healthy website must haves - blog header

Websites are one of the best marketing tools we have in our tool box when it comes to telling the world — and more importantly, our customers — what we have to offer. Yet we often forget to give them the regular attention they need so they can do their crucial job of serving our […]

How to Create Your 2022 Content Marketing Plan

New Year New Marketing plan

It’s the New Year and you have big ideas for WHAT you want to achieve in your business in 2022. You know a good content marketing plan can help you achieve your business goals, but you may not know exactly HOW you’re going to get it all done … or maybe you’re not even sure […]