Is Your Lead Magnet Attracting New Leads?
If you are an established business owner or marketing manager, you no doubt know what a lead magnet is. If you’re new to business ownership and/or marketing, it’s important for you to learn what it is and get one (or more!) in place. But so we’re all on the same page, let’s start with the […]
Assess Your 2022 Marketing Strategy
Ask yourself, did your marketing strategies and efforts pay off this year? Did they bring you more and new customers and good a return on your investment (ROI)? You can’t create the RIGHT marketing plan for next year UNTIL you assess the effectiveness of this year’s strategies. Does Your Marketing Measure Up? The way to […]
Why It’s Worth Hiring a Copywriter
Content writing is a constant need when running a business today. Blog posts, social media posts, newsletters, etc, all need to be updated regularly and you may be near the tipping point of trying to do it by yourself or keep it in-house. But you may also be wondering if it’s worth the investment to […]
What is GMB and Why’s It So Important?
Google My Business (GMB) is a free marketing tool that has SO MANY benefits, many of which are unknown to business owners. Yes, the map search results are especially helpful for location-based businesses, but ALL types of business can benefit from using GMB. When you create your GMB Business Profile (and get verified), you’re easily […]
How to Achieve Brand Consistency Across All Platforms
These days there are so many platforms you can use to share your message, your story, your business. That means lot of opportunities to get your brand in front of people. However, the multitude of options may feel daunting. At Message Artist Creative Group, we help our clients look at the process of sharing their […]
How Networking Gets You Referrals
Do you know the secret of successful businesses and the best way to get new clients? Relationships! Strong business relationships help us grow and improve our businesses (read more about the importance of relationships.) Good business relationships expand our customer base through referrals. And let’s be honest, the grind of running a business feels far more […]
Creating a Well-Crafted Introduction
If you’re like most small business owners, you spend a significant amount of time networking and fostering your business relationships. After all, these relationship are at the heart of a successful business. It’s rarely only about what we sell or offer for services. A HUGE part of networking involves introducing people and/or referring people to each […]
11 Reasons to Use an Editorial Calendar
If you’re like many entrepreneurs and business owners, knowing about an editorial calendar isn’t the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly should you use an editorial calendar? Well, […]
Here’s a Planning Checklist for a Great New Year!
Every business owner takes time in the last quarter of the year to assess how the year went and to develop a plan for an even better following year. The last several years have thrown more curveballs at us than most years do. This means it may take some good strategic thinking to create a […]
7 Creative Client & Vendor Gift-Giving Ideas
Relationships Are at the Core of Successful Businesses We all know that relationships are the core of business — and if you didn’t know, plan to read this blog post on business relationships, too! From networking to maintaining your current client/customers, to cultivating new customers, vendors, or employee relationships, it’s important to make those relationships a […]