Assess Your 2021 Marketing Strategy

Assess Your 2021 Marketing Strategy

Ask yourself, did your marketing strategies and efforts pay off this year? Did they bring you more and new customers and good a return on your investment (ROI)? You can’t create the RIGHT marketing plan for next year UNTIL you assess the effectiveness of this year’s strategies. Does Your Marketing Measure Up? The way to […]

What is GMB and Why’s It So Important?

Why is Google My Business so important to your business?

Google My Business (GMB) is a free marketing tool that has SO MANY benefits, many of which are unknown to business owners. Yes, the map search results are especially helpful for location-based businesses, but ALL types of business can benefit from using GMB.  When you create your GMB Business Profile (and get verified), you’re easily […]

How to Maintain Your Brand Across All Platforms

These days there are so many platforms you can use to share your message, your story, your business. That means lot of opportunities to get your brand in front of people. However, the multitude of options may feel daunting. At Message Artist Creative Group, I help our clients look at the process of sharing your […]

How Networking Gets You Referrals

Do you know the secret of successful businesses and the best way to get new clients? Relationships! Strong business relationships help us grow and improve our businesses (read more about the importance of relationships.) Good business relationships expand our customer base through referrals. And let’s be honest, the grind of running a business feels far more […]

Creating a Well-Crafted Introduction

If you’re like most small business owners, you spend a significant amount of time networking and fostering your business relationships. After all, these relationship are at the heart of a successful business. It’s rarely only about what we sell or offer for services. A HUGE part of networking involves introducing people and/or referring people to each […]

11 Reasons to Use an Editorial Calendar

11 Reasons to Use an Editorial Calendar - Message Artist

If you’re like many entrepreneurs and business owners, knowing about an editorial calendar isn’t the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly should you use an editorial calendar? Well, […]

7 Creative Client & Vendor Gift-Giving Ideas

7 Creative Client & Vendor Gift-Giving Ideas - Message Artist

Relationships Are at the Core of Successful Businesses We all know that relationships are the core of business — and if you didn’t know, plan to read this blog post on business relationships, too! From networking to maintaining your current client/customers, to cultivating new customers, vendors, or employee relationships, it’s important to make those relationships a […]

Why Message Match is Key to Successful Conversions

Why Message Match is Key to Successful Conversions - Message Artist

First, let’s talk about what exactly “message match” means and why you should care. Imagine walking down the street or along in a shopping mall. You see a shop window with a gorgeous handbag that is just the right shape, size, and color, so you go into the shop, only to be confronted with sports […]

Why Email Marketing Wins

Why Email Marketing Wins - message artist

When it comes to digital marketing, there are a LOT of moving pieces. It can be really easy to feel overwhelmed really fast, especially if you’re not ready to outsource or hire employees to take care of all the various pieces. From websites and search optimization, to social media platforms and email marketing, to pay […]

Why Use Landing Pages?

Why Use Landing Pages - Message Artist

As businesses become more data-driven, post-click landing pages have become increasingly more popular. Why? Because they have the ability to deliver a high ROI. Research shows that companies using 40 or more landing pages generate 120% more leads than those using less than 5. That may seem like a LOT, I know, but the bottom […]