Ensure Your Social Presence Supports Your Brand
Whether we love it or hate it (or something in between) social media is a force with which we either choose to contend or not. Personally, I will admit I do have a love/hate relationship with most of it. But as a business owner, I can’t deny the power of social media to reach far […]
5 Steps to Take Before Hiring a Website Designer & 2 Red Flags
I’ve been covering some of the basics involved in creating your visual brand and the foundations for your online marketing. I started with a post that outlined who does what when it comes to building your best website. Then in my last post, I covered what to look for when it’s time to hire a graphic designer so you […]
Hiring a Graphic Designer: How to Find Your Perfect Fit
When it comes to that perfect little black dress, or the custom-fitted suit, the perfect fit is literal. When it fits perfectly, we look and feel GREAT. But finding the perfect fit with the people who work on your brand is just as important. We know the right graphic designer is going to be a […]
Is Your Brand Fully Baked?
Everyone in business has heard the words “brand,” “branding,” or “brand messaging” (I’ve certainly written about it before), but too often, the first (only?) thing that comes to mind are logos. We all know that a logo is an integral part of a business’ brand. It’s part of the visual brand that becomes the quick representation of […]
Who does What in Website Creation?
We all know website are important to our businesses — they are often the first exposure a potential customer will have with you and your business. I’ve been talking a lot about websites recently, devoting my last two blog posts to websites. (“A Hard-Working Website: aka Website Fundamentals” and “Your About Page: It’s Not All […]
Your About Page: It’s Not All About YOU
Contrary to popular belief, your website About page is actually not all about you. Yes, your About page is where your visitors and customer leads go to learn more about you and your business, its culture, and how you work. But, just like every other page on your website, it needs to be written with […]
A Hard-Working Website: aka Website Fundamentals
Websites. The doors to all things on the internet. Sometimes they feel like they make the world go round. And in the world of business, it’s almost true. They’re certainly a crucial tool in our marketing toolbox. For me, I’ve always looked at websites as the online version of a brick and mortar store — […]
Don’t Skip the Brand Message in Your Marketing
I am proud and pleased to have been a guest on The Marketing Essentials Podcast! We discussed how a clear brand message makes marketing efforts easier. When your message is clear, your brand is clear, and that means your customers know exactly why you’re the person and business with whom they want to work or from […]
Do You Have Brand Recognition?
Brand Loyalty … How Passionate Are Your Fans? Brand recognition and loyalty abounds in our culture. Engage any professional sports fan in a conversation about their team and the fervor is apparent — especially if you love the opposing team! There are brands to which I am loyal, but I’m always amazed and slightly awed […]
What is the Foundation of Your Brand?
Marketing Messaging, AKA the Foundation of Your Brand Marketing messaging, also known as brand messaging, is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo. Before your business cards. Before your website. Before creating promotional campaigns. Before you spend […]