How to Maintain Your Brand Across All Platforms

These days there are so many platforms you can use to share your message, your story, your business. That means lot of opportunities to get your brand in front of people. However, the multitude of options may feel daunting. At Message Artist Creative Group, I help our clients look at the process of sharing your […]

7 Benefits to Blogging

7 Benefits to Blogging - Message Artist

Blogging. Most business owners know how important it is to make a blog part of their strategic marketing plan, but even so, there are a lot of businesses that don’t make blogging part of their marketing plan. For many, it comes down to they simply don’t have the resources or wherewithal to consistently create content […]

Right Speech and Your Brand Message

How Right On Is Your Messaging and Communications? I find myself revisiting my philosophical Yoga days. This has me contemplating the concept of Right Speech with all its implications and applications. (I wrote a blog a LONG time ago that talks about what Right Speech is and how to practice it even in social media. Check […]

How Great Logos & Visual Brands Are Created

I work with several great designers to provide branding for clients. (Read my How to Hire a Graphic Designer post.) I’ve had a LOT of conversations with prospective clients about what goes into creating a logo and how there’s actually quite a bit of “homework” that has to happen before I can turn to one of those […]

6 Tips to Hire the Best Copywriter for You

6 Tips to Hire the Best Copywriter for You - Message Artist

As copywriting is one of the cornerstone services Message Artist provides, I was a bit shocked to realize I’ve apparently never written a blog post about how to hire the best copywriter for you and your business! So, I’m fixing that today. Just like when you start researching graphic designers and web designer/developers to help you with a project, […]

What’s Your Visibility Plan?

What’s Your Visibility Plan - Message Artist

We all know we should have a strategic marketing plan, but how many entrepreneurs and small businesses really do? I know a lot of business owners who are doing it all themselves and sometimes they just throw stuff out there because they don’t know what else to do. But a strategic marketing plan can make […]

9 Reasons LinkedIn Matters to Your Brand

9 Reasons LinkedIn Matters to Your Brand - Message Artist

In my last blog post, Ensure Your Social Presence Supports Your Brand, I talked about how to use social platforms to support your brand. Today, I want to talk specifically about why — even if you’re not on any other social platform — it’s important for your business or personal brand to have a LinkedIn profile. […]

Ensure Your Social Presence Supports Your Brand

Ensure Your Social Presence Supports Your Brand - Message Artist

Whether we love it or hate it (or something in between) social media is a force with which we either choose to contend or not. Personally, I will admit I do have a love/hate relationship with most of it. But as a business owner, I can’t deny the power of social media to reach far […]

5 Steps to Take Before Hiring a Website Designer & 2 Red Flags

5 Steps to Take Before Hiring a Website Designer & 2 Red Flags - Message Artist

I’ve been covering some of the basics involved in creating your visual brand and the foundations for your online marketing. I started with a post that outlined who does what when it comes to building your best website. Then in my last post, I covered what to look for when it’s time to hire a graphic designer so you […]

Hiring a Graphic Designer: How to Find Your Perfect Fit

When it comes to that perfect little black dress, or the custom-fitted suit, the perfect fit is literal. When it fits perfectly, we look and feel GREAT. But finding the perfect fit with the people who work on your brand is just as important. We know the right graphic designer is going to be a […]