Brand Messaging: What It Is and Why It Matters
What Is Brand Messaging? Brand messaging is the way your brand “talks” to your target audience. It tells your brand story … why your brand matters, what your values are, and what sets you apart from your competitors. Brand messaging is most effective when it’s simple, clear, and aligned with the goals and needs of […]
The What, Why, and How of Building Brand Authenticity
Your brand is multidimensional. You share and your customers take in: its vibe and voice, logo and look, your mission and core values. When we talk about building an authentic brand, we’re going deeper into developing the relationship between you/your business and your audience. Read on to learn all the details of what, why, and […]
How to Achieve Brand Consistency Across All Platforms
These days there are so many platforms you can use to share your message, your story, your business. That means lot of opportunities to get your brand in front of people. However, the multitude of options may feel daunting. At Message Artist Creative Group, we help our clients look at the process of sharing their […]
7 Benefits to Blogging
Blogging. Most business owners know how important it is to make a blog part of their strategic content marketing plan, but even so, there are a lot of businesses that don’t. For many, it comes down to the fact that they simply don’t have the resources or wherewithal to consistently create content for a blog. […]
Right Speech and Your Brand Message
How Right On Is Your Messaging and Communications? I find myself revisiting my philosophical Yoga days. This has me contemplating the concept of Right Speech with all its implications and applications. (I wrote a blog a LONG time ago that talks about what Right Speech is and how to practice it even in social media. Check […]
How Great Logos & Visual Brands Are Created
I work with several great designers to provide brand design for clients. (Read my How to Hire a Graphic Designer post.) I’ve had a LOT of conversations with prospective clients about what goes into creating a great logo and how there’s actually quite a bit of “homework” that has to happen before I can turn to one […]
6 Tips to Hire the Best Copywriter for You
As copywriting is one of the cornerstone services Message Artist Creative Group provides, it was a bit of a shock to realize we’ve apparently never written a blog post about how to hire the best copywriter for you and your business! So, that’s getting fixed today. Just like when you start researching graphic designers and web designer/developers to help […]
What’s Your Visibility Plan?
We all know we should have a strategic marketing plan, but how many entrepreneurs and small businesses really do? I know a lot of business owners who are doing it all themselves and sometimes they just throw stuff out there because they don’t know what else to do. But a strategic marketing plan can make […]
Here’s a Planning Checklist for a Great New Year!
Every business owner takes time in the last quarter of the year to assess how the year went and to develop a plan for an even better following year. The last several years have thrown more curveballs at us than most years do. This means it may take some good strategic thinking to create a […]
9 Reasons LinkedIn Matters to Your Brand
In my last blog post, Ensure Your Social Presence Supports Your Brand, I talked about how to use social platforms to support your brand. Today, I want to talk specifically about why — even if you’re not on any other social platform — it’s important for your business or personal brand to have a LinkedIn profile. […]