When Your Schedule Makes You Say … AAGGHH!
Everyone I know struggles with managing all the business and personal tasks, chores, and responsibilities that pile up on a daily basis. When you're an entrepreneur, that situation becomes an increasingly acute, persistent issue because initially our business requires...
Do You Have Brand Recognition?
Brand Loyalty ... How Passionate Are Your Fans? Brand recognition and loyalty abounds in our culture. Engage any professional sports fan in a conversation about their team and the fervor is apparent -- especially if you love the opposing team! There are brands to...
♫ Summertime, and the business is … hard? ♫
The summer season can be challenging for a lot of businesses — school vacation, family vacations, kid summer activities all pull on your customers' and clients' limited attention spans. Other businesses are dealing with employees vacations and will use the slower...
What is the Foundation of Your Brand?
Marketing Messaging, AKA the Foundation of Your Brand Marketing messaging, also known as brand messaging, is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo....
Are You Really Talking to Your Customers …
... Or do you just think you are? One of the key components of your marketing is your messaging. And one of the key components of your messaging is knowing who your ideal client/customer actually is. A common mistake made by small business owners is trying to reach...
Inconceivable! You keep using that word …
Are You Saying What You Think You're Saying? You spent valuable time and money preparing. You created your website, business cards, brochures, social pages ... and somehow, you aren't getting the results you want and need. Why? There are several key factors that go...
Your Business Card’s in the Trash
"Here's my card, let's keep in touch." We've all said it and had it said to us ... or something along those lines. But how often have you tossed someone's business card after a networking event because you can't remember who they are and their card doesn't tell you...
Show The Love! (Your Big Why)
We all launch our businesses with the idea of sharing something we love, be it a product, program, or service. And once we do, many entrepreneurs feel like they've been sucker punched when they realize that there are parts of running a business that they not only...
How Important is Self-Care to You?
My mentor, Dr. Kate, with whom I worked when I first launched my business and continued working with in my first couple years, once asked me, "How much do you care? Do you care enough to made a radical change?" in response to my seemingly never-ending complaints about...
3 Ways to Support Consistent Perseverance
Whether you're an entrepreneur, small business owner, or working in a corporate position, we're all working to find success and fulfillment -- whatever that definition is to each of us. We all put in time, skills, and lots and lots of brain power and effort to achieve...