Why Blog - message artist creative group

Why Does a Business Need to Blog?

You’ve got your website, you’re on social media, why do you need a blog, too?  Because a blog provides SO MANY OPPORTUNITIES to connect with your customers/clients and achieve your business goals. Blogs have come a long way. They are now an important content marketing strategy for businesses of all sizes. When executed with purpose and strategy, a blog will achieve the main benefits of content marketing: providing value, developing long-term relationships (trust!), and guiding

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Content Marketing

What Is Content Marketing and How Is It Used?

Content Marketing vs Traditional Marketing It’s true that ALL marketing shares the goal of generating leads and sales. And that this is done by sharing a message to potential clients. So what’s the distinction between content marketing and traditional marketing? And why does it matter to you anyway? What matters for ALL businesses, and especially for businesses with smaller budgets, is HOW you use your marketing resources (time and money) to get a return on

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How to approach a website refresh project

DOs & DON’Ts When Updating Your Website

It’s been a few years since you launched your website and you know it needs updating. But how do you approach a website update/refresh/rehaul? What are the necessities? Do you start with a web designer or a copywriter? These are questions that I get from clients all the time and I’m happy to answer them! To keep it simple, I’ve got a list of Dos and Don’ts to get you started.  DO Start by Revisiting

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healthy website must haves - blog header

Is Your Website Healthy & Effective?

Websites are one of the best marketing tools we have in our tool box when it comes to telling the world — and more importantly, our customers — what we have to offer. Yet we often forget to give them the regular attention they need so they can do their crucial job of serving our customers. Technology and design changes SO QUICKLY that after only two years your website may very well not be healthy

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New Year New Marketing plan

How to Create Your 2022 Content Marketing Plan

It’s the New Year and you have big ideas for WHAT you want to achieve in your business in 2022. You know a good content marketing plan can help you achieve your business goals, but you may not know exactly HOW you’re going to get it all done … or maybe you’re not even sure how to start. Sound familiar?  Content marketing can feel overwhelming, especially if you’re a small shop and don’t feel like

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Assess Your 2021 Marketing Strategy

Assess Your 2021 Marketing Strategy

Ask yourself, did your marketing strategies and efforts pay off this year? Did they bring you more and new customers and good a return on your investment (ROI)? You can’t create the RIGHT marketing plan for next year UNTIL you assess the effectiveness of this year’s strategies. Does Your Marketing Measure Up? The way to assess your marketing strategies begins with you running your reports, reviewing your data, and asking these basic questions:  What worked?

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