♫ Summertime, and the business is … hard? ♫

  The summer season can be challenging for a lot of businesses — school vacation, family vacations, kid summer activities all pull on your customers’ and clients’ limited attention spans. Other businesses are dealing with employees vacations and will use the slower summer months to prepare for their own busy fall and holiday season. Either way, people are distracted and it can…

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Marketing Messaging — the Foundation of Your Brand

  What is Marketing Messaging? It’s the Foundation of Your Brand. Marketing messaging, also known as brand messaging, is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo. Before your business cards. Before your website. Before creating promotional campaigns. Before you spend a dime or waste…

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Entrepreneurs! Create Your Entrepreneurial Support Team

  When You Have to Wear a Lot (ALL) of the Hats! When you’re an entrepreneur the question of who we spend our time with and who we delegate tasks to is crucial. We have all experienced working with a challenging or negative coworker, employee, or vendor. It makes the experience pretty miserable and a LOT harder than it needs to be. If…

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Happy Mother’s Day and …

  Mother’s Day is this weekend and although I’m not a fan of what I think of as “Hallmark Holidays,” there’s something wonderful about a day that celebrates motherhood. Motherhood embodies so many vital things: nurturance, caring, kindness, giving, thoughtfulness, planning, preparation, and unconditional love, to name a few. As a daughter, I am planning to spend time with the woman I’m lucky enough…

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Show Me The Love!

  We all launch our businesses with the idea of sharing something we love, be it a product, program, or service. And once we do, many entrepreneurs feel like they’ve been sucker punched when they realize that there are parts of running a business that they not only dislike, but they truly hate. And being human, we all too often get fixated…

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When Your Schedule Makes You Say … AAGGHH!

  Schedule? Everyone I know struggles with managing all the business and personal tasks, chores, and responsibilities that pile up on a daily basis. When you’re an entrepreneur, that situation becomes an increasingly acute, persistent issue because initially our business requires we step into multiple roles — many of which we’re simply not qualified to do. We have to do everything from marketing to sales…

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Do You Have Brand Recognition?

  Brand Loyalty … How Passionate Are Your Fans? Brand recognition and loyalty abounds in our culture. Engage any professional sports fan in a conversation about their team and the fervor is apparent — especially if you love the opposing team! There are brands to which I am loyal, but I’m always amazed and slightly awed when a brand so captures the…

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Are You Really Talking to Your Ideal Client?

  One of the key components of your marketing is your messaging. And one of the key components of your messaging is knowing who your ideal client actually is. A common mistake made by small business owners is trying to reach everybody, but everybody is NOT your client. If you think they are, you’re deluding yourself — and your business will suffer….

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Inconceivable! You keep using that word …

  Are You Saying What You Think You’re Saying? You spent valuable time and money preparing. You created your website, business cards, brochures, social pages … and somehow, you aren’t getting the results you want and need. Why? There are several key factors that go into successful marketing materials and campaigns that can influence outcome, but a crucial factor is your brand messaging….

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