It’s the New Year and you have big ideas for WHAT you want to achieve in your business in 2022. You know a good content marketing plan can help you achieve your business goals, but you may not know exactly HOW you’re going to get it all done … or maybe you’re not even sure how to start. Sound familiar? Content marketing can feel overwhelming, especially if you’re a small shop and don’t feel like
Ask yourself, did your marketing strategies and efforts pay off this year? Did they bring you more and new customers and good a return on your investment (ROI)? You can’t create the RIGHT marketing plan for next year UNTIL you assess the effectiveness of this year’s strategies. Does Your Marketing Measure Up? The way to assess your marketing strategies begins with you running your reports, reviewing your data, and asking these basic questions: What worked?
Google My Business (GMB) is a free marketing tool that has SO MANY benefits, many of which are unknown to business owners. Yes, the map search results are especially helpful for location-based businesses, but ALL types of business can benefit from using GMB. When you create your GMB Business Profile (and get verified), you’re easily set up to interact with potential customers in a quick and efficient way. If your business sells products or services
Showing our clients and customers that we care about them goes a long way in building our relationships. They feel good, you feel good, and in turn, you want to work together again. You and your client/customer talk to other people about your amazing experience working together and you create a network of referrals. These are powerful, positive interactions, all coming out of genuine gratitude and goodwill. How do you show your clients or customers
These days there are so many platforms you can use to share your message, your story, your business. That means lot of opportunities to get your brand in front of people. However, the multitude of options may feel daunting. At Message Artist Creative Group, I help our clients look at the process of sharing your brand story in a way that is collaborative, creative, and relatively easy because we create a plan, we commit to
Blogging. Most business owners know how important it is to make a blog part of their strategic marketing plan, but even so, there are a lot of businesses that don’t make blogging part of their marketing plan. For many, it comes down to they simply don’t have the resources or wherewithal to consistently create content for a blog. That said, I’m hoping to convince you how important it is and how much it can help