11 Reasons to Use an Editorial Calendar
If you're like many entrepreneurs and business owners, knowing about an editorial calendar isn't the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly should you use...
5 Steps to Take Before Hiring a Website Designer & 2 Red Flags
I've been covering some of the basics involved in creating your visual brand and the foundations for your online marketing. I started with a post that outlined who does what when it comes to building your best website. Then in my last post, I covered what to look for...
Hiring a Graphic Designer: How to Find Your Perfect Fit
When it comes to that perfect little black dress, or the custom-fitted suit, the perfect fit is literal. When it fits perfectly, we look and feel GREAT. But finding the perfect fit with the people who work on your brand is just as important. We know the right graphic...
Is Your Brand Fully Baked?
Everyone in business has heard the words "brand," "branding," or "brand messaging" (I've certainly written about it before), but too often, the first (only?) thing that comes to mind are logos. We all know that a logo is an integral part of a business' brand. It's...
Who does What in Website Creation?
We all know website are important to our businesses — they are often the first exposure a potential customer will have with you and your business. I've been talking a lot about websites recently, devoting my last two blog posts to websites. ("A Hard-Working Website:...
Your About Page: It’s Not All About YOU
Contrary to popular belief, your website About page is actually not all about you. Yes, your About page is where your visitors and customer leads go to learn more about you and your business, its culture, and how you work. But, just like every other page on your...
A Hard-Working Website: aka Website Fundamentals
Websites. The doors to all things on the internet. Sometimes they feel like they make the world go round. And in the world of business, it's almost true. They're certainly a crucial tool in our marketing toolbox. For me, I've always looked at websites as the online...
Emerge From Disruption with an Action Plan
Guest blog post from Liana Cassar of Cassar Consulting. What's Your Plan? Eight weeks ago — a mere two months — we were still wearing parkas, hats, and gloves, concerned about possible snowfall and our late-winter life hummed along as usual. There was something called...
Asking What To Do? Use the COVID Pause & Look Inside
Well, here we are. In a pandemic. Not something I really ever thought I'd be saying. Our reality is not what we're used to. Not only is business as usual not an option, but for some, business at all may not be an option. There's a lot of fear about what's going to...
Don’t Skip the Brand Message in Your Marketing
I am proud and pleased to have been a guest on The Marketing Essentials Podcast! We discussed how brand messaging makes marketing efforts easier. When your message is clear, your brand is clear, and that means your customers know exactly why you're the person and...