11 Reasons to Use an Editorial Calendar
If you're like many entrepreneurs and business owners, knowing about an editorial calendar isn't the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly should you use...
Here’s a Planning Checklist for a Great 2021!
Every business owner takes time in the last quarter of the year to assess how the year went and to develop a plan for an even better following year. 2020 threw more curveballs at us than most years do and that means planning for a bigger, better 2021 is likely well...
7 Creative Client & Vendor Gift-Giving Ideas
Relationships Are at the Core of Successful Businesses We all know that relationships are the core of business — and if you didn't know, plan to read this blog post on business relationships, too! From networking to maintaining your current client/customers, to...
Why Message Match is Key to Successful Conversions
First, let's talk about what exactly "message match" means and why you should care. Imagine walking down the street or along in a shopping mall. You see a shop window with a gorgeous handbag that is just the right shape, size, and color, so you go into the shop, only...
10 Tips for Creating Subject Lines that Open Emails
I recently had a guest blogger talk about why email marketing wins when it comes to digital marketing strategy. And, of course, if email marketing is a part of your marketing strategy, then you must be looking at your subject lines. Subject lines can make or break...
How to Combat the Negative Impact of Sitting at a Desk
How is your neck? Is your back stiff and/or sore? Are your hips hesitant to move when you stand from your desk? How is your overall body after working at your “home office?” If you find your answers are a little troubling, then this blog is PERFECT for you. We're all...
Why Email Marketing Wins
When it comes to digital marketing, there are a LOT of moving pieces. It can be really easy to feel overwhelmed really fast, especially if you're not ready to outsource or hire employees to take care of all the various pieces. From websites and search optimization, to...
Best Landing Page Builders
I wrote about the WHY of landing pages recently and now want to provide you with a compiled list of resources. There are a LOT of options for creating landing pages. Depending on your hosting platform, you may be able to simply install a plugin and be on your merry...
Why Use Landing Pages?
As businesses become more data-driven, post-click landing pages have become increasingly more popular. Why? Because they have the ability to deliver a high ROI. Research shows that companies using 40 or more landing pages generate 120% more leads than those using less...
9 Reasons LinkedIn Matters to Your Brand
In my last blog post, Ensure Your Social Presence Supports Your Brand, I talked about how to use social platforms to support your brand. Today, I want to talk specifically about why — even if you're not on any other social platform — it's important for your business...