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11 Reasons to Use an Editorial Calendar

by Deb Goeschel | Dec 29, 2020 | Business Tips, Inbound Marketing, Marketing Messaging, Strategic Planning, Tips for Entrepreneurs & Small Business

If you're like many entrepreneurs and business owners, knowing about an editorial calendar isn't the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly should you use...

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Here’s a Planning Checklist for a Great 2021!

Here’s a Planning Checklist for a Great 2021!

by Deb Goeschel | Dec 15, 2020 | Uncategorized

Every business owner takes time in the last quarter of the year to assess how the year went and to develop a plan for an even better following year. 2020 threw more curveballs at us than most years do and that means planning for a bigger, better 2021 is likely well...

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7 Creative Client & Vendor Gift-Giving Ideas

7 Creative Client & Vendor Gift-Giving Ideas

by Deb Goeschel | Nov 29, 2020 | Business Relationships, Business Tips, Tips for Entrepreneurs & Small Business

Relationships Are at the Core of Successful Businesses We all know that relationships are the core of business — and if you didn't know, plan to read this blog post on business relationships, too! From networking to maintaining your current client/customers, to...

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Why Message Match is Key to Successful Conversions

Why Message Match is Key to Successful Conversions

by Deb Goeschel | Nov 17, 2020 | Business Tips, Digital Marketing, Inbound Marketing, Tips for Entrepreneurs & Small Business

First, let's talk about what exactly "message match" means and why you should care. Imagine walking down the street or along in a shopping mall. You see a shop window with a gorgeous handbag that is just the right shape, size, and color, so you go into the shop, only...

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10 Tips for Creating Subject Lines that Open Emails

10 Tips for Creating Subject Lines that Open Emails

by Deb Goeschel | Nov 12, 2020 | Copywriting, Digital Marketing, Inbound Marketing, Tips for Entrepreneurs & Small Business

I recently had a guest blogger talk about why email marketing wins when it comes to digital marketing strategy. And, of course, if email marketing is a part of your marketing strategy, then you must be looking at your subject lines. Subject lines can make or break...

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How to Combat the Negative Impact of Sitting at a Desk

How to Combat the Negative Impact of Sitting at a Desk

by Deb Goeschel | Oct 27, 2020 | Covid-19, Self-Care for Entrepreneurs, Tips for Entrepreneurs & Small Business, Wellness

How is your neck? Is your back stiff and/or sore? Are your hips hesitant to move when you stand from your desk? How is your overall body after working at your “home office?” If you find your answers are a little troubling, then this blog is PERFECT for you. We're all...

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Why Email Marketing Wins

Why Email Marketing Wins

by Deb Goeschel | Oct 19, 2020 | Business Tips, Digital Marketing, Inbound Marketing, Tips for Entrepreneurs & Small Business

When it comes to digital marketing, there are a LOT of moving pieces. It can be really easy to feel overwhelmed really fast, especially if you're not ready to outsource or hire employees to take care of all the various pieces. From websites and search optimization, to...

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Best Landing Page Builders

Best Landing Page Builders

by Deb Goeschel | Oct 15, 2020 | Business Tips, Digital Marketing, Inbound Marketing, Tips for Entrepreneurs & Small Business

I wrote about the WHY of landing pages recently and now want to provide you with a compiled list of resources. There are a LOT of options for creating landing pages. Depending on your hosting platform, you may be able to simply install a plugin and be on your merry...

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Why Use Landing Pages?

Why Use Landing Pages?

by Deb Goeschel | Oct 15, 2020 | Business Tips, Digital Marketing, Inbound Marketing, Tips for Entrepreneurs & Small Business

As businesses become more data-driven, post-click landing pages have become increasingly more popular. Why? Because they have the ability to deliver a high ROI. Research shows that companies using 40 or more landing pages generate 120% more leads than those using less...

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9 Reasons LinkedIn Matters to Your Brand

9 Reasons LinkedIn Matters to Your Brand

by Deb Goeschel | Oct 1, 2020 | Branding, Business Tips, Digital Marketing, Tips for Entrepreneurs & Small Business

In my last blog post, Ensure Your Social Presence Supports Your Brand, I talked about how to use social platforms to support your brand. Today, I want to talk specifically about why — even if you're not on any other social platform — it's important for your business...

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From the Blog

  • 11 Reasons to Use an Editorial Calendar
  • Here’s a Planning Checklist for a Great 2021!
  • 7 Creative Client & Vendor Gift-Giving Ideas
  • Why Message Match is Key to Successful Conversions
  • 10 Tips for Creating Subject Lines that Open Emails
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