Right Speech and Your Brand Message
How Right On Is Your Messaging and Communications? I find myself revisiting my philosophical Yoga days. This has me contemplating the concept of Right Speech with all its implications and applications. (I wrote a blog a LONG time ago that talks about what Right Speech...
How Networking Gets You Referrals
Do you know the secret of successful businesses and the best way to get new clients? Relationships! Strong business relationships help us grow and improve our businesses (read more about the importance of relationships.) Good business relationships expand our customer...
Creating a Well-Crafted Introduction
If you're like most small business owners, you spend a significant amount of time networking and fostering your business relationships. After all, these relationship are at the heart of a successful business. It's rarely only about what we sell or offer for services....
How Great Logos & Visual Brands Are Created
I work with several great designers to provide branding for clients. (Read my How to Hire a Graphic Designer post.) I've had a LOT of conversations with prospective clients about what goes into creating a logo and how there's actually quite a bit of "homework" that...
6 Tips to Hire the Best Copywriter for You
As copywriting is one of the cornerstone services Message Artist provides, I was a bit shocked to realize I've apparently never written a blog post about how to hire the best copywriter for you and your business! So, I'm fixing that today. Just like when you start...
What’s Your Visibility Plan?
We all know we should have a strategic marketing plan, but how many entrepreneurs and small businesses really do? I know a lot of business owners who are doing it all themselves and sometimes they just throw stuff out there because they don't know what else to do. But...
11 Reasons to Use an Editorial Calendar
If you're like many entrepreneurs and business owners, knowing about an editorial calendar isn't the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly should you use...
Here’s a Planning Checklist for a Great 2021!
Every business owner takes time in the last quarter of the year to assess how the year went and to develop a plan for an even better following year. 2020 threw more curveballs at us than most years do and that means planning for a bigger, better 2021 is likely well...
7 Creative Client & Vendor Gift-Giving Ideas
Relationships Are at the Core of Successful Businesses We all know that relationships are the core of business — and if you didn't know, plan to read this blog post on business relationships, too! From networking to maintaining your current client/customers, to...
Why Message Match is Key to Successful Conversions
First, let's talk about what exactly "message match" means and why you should care. Imagine walking down the street or along in a shopping mall. You see a shop window with a gorgeous handbag that is just the right shape, size, and color, so you go into the shop, only...