… Should you choose to accept it! No, I’m not going to spend any time talking about Tom Cruise and the Mission Impossible franchise, but I will talk about how to take writing a mission statement from impossible to possible. To start, I can’t tell you how many entrepreneurs and small business owners I’ve encountered who have skipped this step, feeling…
Why Establish Core Values? Because your Core Values is where you decide what is most important to you in HOW you do business. When core values are successfully integrated into an organization, they set the foundation for the culture — something hugely important to employees today — as well as how you’ll run your business. It helps you, as a business…
Defining Business Goals = What Do You Want to Accomplish? When I first launched my business and began networking and taking clients, I was surprised to discover how many business owners hadn’t defined their business goals and objectives. They knew they wanted “success,” but they didn’t have a real definition of what that meant to them. As business owners, we all…
What is Marketing Messaging? It’s the Foundation of Your Brand. Marketing messaging is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo. Before your business cards. Before your website. Before creating promotional campaigns. Before you spend a dime or waste a minute on marketing that…
When You Have to Wear a Lot (ALL) of the Hats! When you’re an entrepreneur the question of who we spend our time with and who we delegate tasks to is crucial. We have all experienced working with a challenging or negative coworker, employee, or vendor. It makes the experience pretty miserable and a LOT harder than it needs to be. If…
Mother’s Day is this weekend and although I’m not a fan of what I think of as “Hallmark Holidays,” there’s something wonderful about a day that celebrates motherhood. Motherhood embodies so many vital things: nurturance, caring, kindness, giving, thoughtfulness, planning, preparation, and unconditional love, to name a few. As a daughter, I am planning to spend time with the woman I’m lucky enough…
We all launch our businesses with the idea of sharing something we love, be it a product, program, or service. And once we do, many entrepreneurs feel like they’ve been sucker punched when they realize that there are parts of running a business that they not only dislike, but they truly hate. And being human, we all too often get fixated…
Schedule? Everyone I know struggles with managing all the business and personal tasks, chores, and responsibilities that pile up on a daily basis. When you’re an entrepreneur, that situation becomes an increasingly acute, persistent issue because initially our business requires we step into multiple roles — many of which we’re simply not qualified to do. We have to do everything from marketing to sales…
Brand Loyalty … How Passionate Are Your Fans? Brand recognition and loyalty abounds in our culture. Engage any professional sports fan in a conversation about their team and the fervor is apparent — especially if you love the opposing team! There are brands to which I am loyal, but I’m always amazed and slightly awed when a brand so captures the…
One of the key components of your marketing is your messaging. And one of the key components of your messaging is knowing who your ideal client actually is. A common mistake made by small business owners is trying to reach everybody, but everybody is NOT your client. If you think they are, you’re deluding yourself — and your business will suffer….
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