How Great Logos & Visual Brands Are Created
I work with several great designers to provide branding for clients. (Read my How to Hire a Graphic Designer post.) I've had a LOT of conversations with prospective clients about what goes into creating a logo and how there's actually quite a bit of "homework" that...
6 Tips to Hire the Best Copywriter for You
As copywriting is one of the cornerstone services Message Artist provides, I was a bit shocked to realize I've apparently never written a blog post about how to hire the best copywriter for you and your business! So, I'm fixing that today. Just like when you start...
What’s Your Visibility Plan?
We all know we should have a strategic marketing plan, but how many entrepreneurs and small businesses really do? I know a lot of business owners who are doing it all themselves and sometimes they just throw stuff out there because they don't know what else to do. But...
11 Reasons to Use an Editorial Calendar
If you're like many entrepreneurs and business owners, knowing about an editorial calendar isn't the same as using one. Creating and using this tool is often a tasks that gets put at the bottom of the To Do list — and this is a mistake! So, why exactly should you use...
Here’s a Planning Checklist for a Great 2021!
Every business owner takes time in the last quarter of the year to assess how the year went and to develop a plan for an even better following year. 2020 threw more curveballs at us than most years do and that means planning for a bigger, better 2021 is likely well...
7 Creative Client & Vendor Gift-Giving Ideas
Relationships Are at the Core of Successful Businesses We all know that relationships are the core of business — and if you didn't know, plan to read this blog post on business relationships, too! From networking to maintaining your current client/customers, to...
Why Message Match is Key to Successful Conversions
First, let's talk about what exactly "message match" means and why you should care. Imagine walking down the street or along in a shopping mall. You see a shop window with a gorgeous handbag that is just the right shape, size, and color, so you go into the shop, only...
10 Tips for Creating Subject Lines that Open Emails
I recently had a guest blogger talk about why email marketing wins when it comes to digital marketing strategy. And, of course, if email marketing is a part of your marketing strategy, then you must be looking at your subject lines. Subject lines can make or break...
How to Combat the Negative Impact of Sitting at a Desk
How is your neck? Is your back stiff and/or sore? Are your hips hesitant to move when you stand from your desk? How is your overall body after working at your “home office?” If you find your answers are a little troubling, then this blog is PERFECT for you. We're all...
Why Email Marketing Wins
When it comes to digital marketing, there are a LOT of moving pieces. It can be really easy to feel overwhelmed really fast, especially if you're not ready to outsource or hire employees to take care of all the various pieces. From websites and search optimization, to...