Your About Page: It’s Not All About YOU
Contrary to popular belief, your website About page is actually not all about you. Yes, your About page is where your visitors and customer leads go to learn more about you and your business, its culture, and how you work. But, just like every other page on your...
A Hard-Working Website: aka Website Fundamentals
Websites. The doors to all things on the internet. Sometimes they feel like they make the world go round. And in the world of business, it's almost true. They're certainly a crucial tool in our marketing toolbox. For me, I've always looked at websites as the online...
Emerge From Disruption with an Action Plan
Guest blog post from Liana Cassar of Cassar Consulting. What's Your Plan? Eight weeks ago — a mere two months — we were still wearing parkas, hats, and gloves, concerned about possible snowfall and our late-winter life hummed along as usual. There was something called...
Asking What To Do? Use the COVID Pause & Look Inside
Well, here we are. In a pandemic. Not something I really ever thought I'd be saying. Our reality is not what we're used to. Not only is business as usual not an option, but for some, business at all may not be an option. There's a lot of fear about what's going to...
Don’t Skip the Brand Message in Your Marketing
I am proud and pleased to have been a guest on The Marketing Essentials Podcast! We discussed how brand messaging makes marketing efforts easier. When your message is clear, your brand is clear, and that means your customers know exactly why you're the person and...
Bring your Conference Call A-Game
A New World to Navigate Almost Overnight My last blog talked about joining organizations and attending networking events to build business relationships. But ... a couple weeks later, we're in a whole new world thanks to COVID-19. So, you need new info on how to...
Are You a Joiner?
If you're not a joiner, maybe you oughta be! In my last blog post, Business: It’s All About Relationships, we talked about how business is built, maintained, and grown via relationships. But how do you cultivate those relationships? Where and how do you meet new...
Business: It’s All About Relationships
How many of you have met someone either at a business event or made a connection on LinkedIn or other social platform and then are immediately propositioned? No, I'm not talking about being sexually propositioned or being hit on by someone on the one social platform...
Capture Inspired Ideas, Don’t Lose Them!
In the last blog, we talked about how to cultivate inspiration and the activities that can help light our inspirational fires. But now that you're actively immersing yourself in such activities, what happens next? Once you create space for your creativity to flourish,...
Inspiration — You Want It. You Need It. How Do You Get It?
January seems to be the month we all look at our lives and businesses with what we hope are "fresh" eyes. We make resolutions and plans and hope inspiration and commitment takes hold so we can keep those resolutions and implement our plans. But ... What if you're not...