I wrote about the WHY of landing pages recently and now want to provide you with a compiled list of resources. There are a LOT of options for creating landing pages. Depending on your hosting platform, you may be able to simply install a plugin and be on your merry landing page way. Other options are using a third-party solution or even the new landing page solutions some email clients (like Active Campaign and Constant Contact) are now making available. Below is a list of some of the best landing page builders so you can decide for yourself which is right for you, your marketing needs, and your budget.
HubSpot offers a fairly feature-rich landing page builder as well as a free CRM. They do offer a free version which contains 13 templates geared toward specific industries with page-level analytics. For beginners, the software walks people through the process of building a fully-customized landing page, while providing plenty of additional tools and technology for more advanced users.
The options start free and as your need grows, there are opportunities to add additional paid features. Their $40 per month Starter option offers small businesses a fairly robust solution at a reasonable price.
Unbounce was one of the first landing page builders on the market and remains one of the leaders. It features an easy-to-use drag-and-drop editor, custom plugins, and mobile optimization. It’s feature-rich — it offers WordPress integration, A/B testing, and dynamic keyword insertion. It doesn’t offer analytics tools, but it can be integrated with services like Mailchimp, HubSpot, or WordPress to obtain analytics.
Overall, Unbounce is one of the best tools out there — but it comes at a premium with pricing from $80 – $300 per month.
Elementor is one of the best and easiest WordPress landing page solutions. It starts with a free, limited-feature package to get you started. It is an all-in-one solution to create landing pages. It’s design features creates simple, flexible, and powerful visuals. It also has options that makes it easy to expand your options, customize whatever you need and want using over 80 design elements.
It’s also available in over 50 languages. Elementor also provides plenty of tutorials to help you figure it out. And with prices starting at $44 per year, it is also economical.
Instapage is another industry leader when it comes to landing pages. It has an easy-to-use drag-and-drop builder and allows you to easily integrate your landing pages into your website. Overall, it is one of the easiest tools to use, comes with plenty of plugins to help with customization, and offers a simple analytics tool as well as reports. It also offers A/B testing, keyword insertion, and codeless integration with Google Analytics and Facebook ads.
It is a pricier option with their Business solution starting at $149 per month.
Leadpages is one of the best landing page builders for those seeking an affordable solution. It uses a drag-and-drop feature so you can easily move content around as you build the page. The pages are mobile-friendly and can work with additional tools. Leadpages does offer A/B testing and it integrates with WordPress.
With pricing starting at $25 per month, it’s definitely one of the more affordable solutions. However, it’s not known to be the best solution if design is a priority.
Divi Builder is a WordPress page builder that also can be used for building landing pages. They offer tons of landing page templates to spark ideas give you a starting point. As it’s also one of the top choices for WordPress themes, it’s a great choice for small business.
It uses drag-and-drop to build your page and has over 20 landing page templates designed by actual designers. And with 45 different modules you can move around, you can easily customize your page’s layout.
WordPress Landing Pages is a free plugin to create landing pages. It’s designed around inbound marketing practices, so the plugin will help you convert more leads from your website traffic. It allows for A/B split testing and has a variety of templates to make set up easier. It’s got basic analytics; you can monitor and track your conversion rates. If your website is on the WordPress platform, this is an incredibly affordable solution to get you started.
Another WordPress-based builder, Thrive Architect is probably one of the best-bargain options available, especially when combined with Thrive Optimize, its optimization tool. It offers a unique visual, real-time, drag-and-drop builder with 320+ designed templates.
It also includes easy integrations with webinar services and many email marketing platforms, A/B testing, and a number of conversion-specific elements such as testimonial blocks, timers, and CTAs. The pricing starts at $67 or to access lifetime support plus all their themes and plugins it’s $19/month (billed annually).
Many of the top email marketing solutions (examples: Constant Contact, Active Campaign) are also now offering landing pages integrated into their system. This means that many can be a great fit for those who are focused on email campaigns. If you are already using one of them, it provides seamless integration and an easy way to add new contacts to your existing lists.
Here are a few of the more popular email solutions that also offer landing pages.
- Active Campaign (I use Active Campaign, but haven’t yet tried their new landing page option. When I do, I’ll update this post!)
- Constant Contact
eCommerce Landing Page Solutions
Zipify’s landing page builder, Zipify Pages, is a fit for ecommerce business owners because it was primarily designed to cater to the needs of ecommerce businesses.
Their drag-and-drop page builder makes creating pages simple, plus they offer many integrations to make your landing page even better: a rich template library with easy customization options, complete reporting, A/B testing, a member community for troubleshooting, and native integration with Shopify. With pricing starting at $67 per month, it’s also cost effective.
Squarespace is considered a website builder, not a specific landing page tool, but it does have the functionality of a landing page builder — including the benefits of hosting your site and providing you with analytics, G Suite, integration with other CRM’s, and more.
This is a great option for beginners who don’t need all the specific optimization features of a dedicated landing page builder. It’s easy to create a page using the drag-and-drop tools and one of the hundreds of templates available.
In Conclusion …
Whatever landing page builder solution you end up choosing, keep in mind the basics: keep it short, simple, and to the point. If after reviewing this list you feel overwhelmed and ‘why bother?’, here’s a refresher on why you need to use landing pages for better marketing ROI: Why Use Landing Pages?
And, of course, if you need help with your landing page, whether that’s writing your copy or coming up the strategy and flow of what comes after your visitor engages with your CTA, schedule some time with me and let’s figure it out together.