… Or do you just think you are?
One of the key components of your marketing is your messaging. And one of the key components of your messaging is knowing who your ideal client/customer actually is.
A common mistake made by small business owners is trying to reach everybody, but everybody is NOT your client/customer. If you think they are, you’re deluding yourself — and your business will suffer.
Why Create an Ideal Client/Customer Profile?
Language contains limitations if it’s too broad. However, the right words in the right message delivered to the right audience in the right way can be powerful and make things happen. In order to find the right words, you need to know who you’re talking to.
For example, if you’re trying to reach professional, higher educated women between the ages of 35 and 55 working in cause-driven non-profits, the language and messaging is going to be quite different from what you would use to attract semi-professional skateboarders between the ages of 16 and 24 — they’re vastly different audiences.
Without identifying your ideal client, you’re essentially throwing the marketing spaghetti against the wall to see what sticks. But, when you’ve got it right, the message resonates so completely with that prospective client/customer that it’s EASY for that person to take action — which is the only reason we invest in marketing! Right?!
Get Clear and Stop Wasting Time and Money
Wrapping your head and the correct words around your ideal client/customer profile — or any of your brand messaging — can be a daunting task for many. (The sheer volume of tasks on the small business owner or entrepreneur’s plate often makes that the default.) Often, business owners just need a little help and guidance when it comes to filling in the blanks of their foundational messaging.
If you need help, schedule a free 30-minute phone consult and we can help you get clear on your messaging and identifying your content marketing needs so you can start moving your business forward to where you want it to go.