About Message Artist
Empowering business owners, entrepreneurs, non-profits, and women-lead ventures with the effective communications and relationship-building tools they need to share their vision, expertise, and services/products is what drives and guides Message Artist to create and develop business-transforming brand messaging and content.
Stop Marketing, Start Communicating
It’s all about solving the biggest, ongoing problem businesses face: Finding and then authentically communicating and engaging with their ideal customers … and doing so in a way that makes them stand out from competitors and establish brand loyalty.
I approach all projects with the view that “marketing” is most effective when it’s NOT, when instead, it is centered on genuinely communicating and building relationships with the people who support your business. When we shift from the traditional “sales and marketing” mindset to one of, “I have a gift (skills, expertise, valuable product) I want to share with you because I know it can help solve your problem,” it changes how you present yourself and how you’re received. You’re now talking with your customers versus talking to them.
Clear, concise language directed at the right audience is the road map that strategically guides customers to the destination all business owners need: for them to take action.
I am not a typical copywriter. I dive deep to learn everything I can about you and your business in order to create content that appeals to and engages your ideal customers. And I know what works and what doesn’t.
Marketing communications can be overwhelming for business owners — especially for small businesses who don’t have an internal marketing staff — and many need guidance, or to outsource this piece, to develop their strategy and create the materials that support, maintain, and help grow their business. I provide that guidance and strategy, as well as delivering content that meets objectives and surpasses expectations.
It’s all about my clients, so I pride myself at being able to capture the voice, tone, and culture of my clients’ businesses; I write and create content for myriad industries and ventures.
I work with my clients versus for my clients. It must be a partnership to truly be successful. Together we create and refine brand messaging and then I develop the high-value content that effectively engages ideal customers.
There are a lot of moving parts to marketing communications and I strive to make the process easy and enjoyable. I’m good at this, so my clients don’t have to be.
Combining 20 years of communications experience with an extensive and varied creative background – writing, editing, acting, photography, yoga, and graphic and web design – I bring a unique, intuitive, and laser-focused perspective to content strategy, creation, management, and direction.
I received my Bachelor of Art in English Literature with a Minor in Fine Art Photography from the University of Connecticut and a Master of Science in Journalism with a concentration in Multi-Media Production & Design from Boston University’s College of Communication.
When not working, you’ll find me tending to our veggie and herb gardens with my husband, playing with our cat, reading voraciously, knitting, or enjoying being Auntie to my four nieces and nephews. If you can’t find me, look to the woods; I’ll be hiking near and far.
My standards are high. Anyone with whom I choose to collaborate must also deliver nothing but top-notch, high-value work. I’m proud to say I have cultivated relationships with some amazingly talented people who all strive to deliver the best they can for clients.
These are the talented individuals I sub-contract or with whom my clients can choose to contract directly. Providing my clients with options helps ensure that we always have the right people and team working on any given project from digital to print, to workshops to contracted consulting.
Web & Graphic Design
Boutique Web & Graphic Design
MavroCreative is passionate about helping their clients look AMAZING and ensure they’re always presenting the most impressive version of themselves to their customers. This boutique shop offers a high-level professional team with over 35 years of collective marketing, communication, and design experience.
Casey Dahm is the force behind Media Conscious. She’s been providing professional, accessible websites since the last century — really! Since 1999 she’s been delivering solutions that make a positive impact for local, small businesses, non-profits, and the arts. (She put my site together, too!)
RI Web Gurus
Web & Graphic Design
Anne & Craig are the talented team behind RI Web Gurus. Anne and Craig are a unique blend of design and tech. Anne focuses on the aesthetic and ergonomics of website design, while Craig’s expertise is in building the framework and overall functionality. This dynamic, coupled with their everyday ideals and attentive customer service, is what makes their business favorably reviewed and sought after.
SEO (Search Engine Optimization)
Mark Collins brings four decades of sales, marketing, and technology experience to his clients. With an affinity for both technology and content writing, Mark provides first-class SEO services to small- and mid-sized regional businesses and national firms. His key to success has been his development of a constantly updating local-SEO formula. Services range from ongoing organic SEO campaigns, blogging, and social media management.
You Can Also Find Deb …
Deb was referred to me by my web designer and after reviewing her website and talking with her, I felt we would work well together — and we did! Throughout the process, I felt really listened to. Deb not only picked up my phrasing from our conversations, but she also beautifully and perfectly articulated how I think and what I do so my potential clients would fully understand. Although I’m a competent writer, I knew that having an expert write my website copy would create exactly what I wanted and needed for my site in much less time and with less stress. When I saw my work described in ways I couldn’t get to on my own, I could see how much more easily I would reach my ideal clients. Deb truly took the time to dive deep into my business and learn about me and it shows. I would highly recommend working with Deb!
Let’s Get Started!
Don’t settle for small impact. We can work together to create the brand messaging and marketing materials that will ensure you stand out and attract your ideal customers. Stop telling yourself you’ll get to it tomorrow and let me help you do it right today.
Questions? Schedule a free call today and let’s get you on the road to strong messaging and content that compels your customer’s to act.